by Philip Shelper | 23 Oct 2025 | Guides
Loyalty programs have been around for hundreds of years, with approaches becoming more sophisticated over time. This article chronologically details the evolution of currency-based loyalty programs with extensive evidence to support the research. Beer and Bread Tokens...
by Federico Couret | 7 Oct 2025 | Loyalty Program Reviews
After World War I, America was moving quickly into modernity with factories expanding, cities growing, and new technologies becoming part of daily life. Aviation was still in its infancy. Surplus warplanes and “barnstormers” (stunt pilots offering rides and...
by Federico Couret | 17 Sep 2025 | Articles
For decades, loyalty has been built on an unspoken bargain. Consumers provide data, and in exchange, they expect value. This data bargain, known as value exchange, has evolved dramatically as technology has reshaped the way companies capture, process, and act on...
by Federico Couret | 7 Aug 2025 | Loyalty Program Reviews
Target, the American retail giant, didn’t start with its recognizable bullseye logo and bright red trolleys. It all began in 1902 as Goodfellow Dry Goods, a Minneapolis department store that happened to be for sale. George Draper Dayton, an astute businessman and...
by Kate Pay | 9 Jul 2025 | Articles
Co-written by Lukasz Sloniewski From Omnivy and Hunter Murray from Loyalty and Reward Co. State of Loyalty Programs Today Loyalty programs are now table stakes – expected by consumers, yet often underwhelming in delivery. Across most industries, it’s now...
