by Philip Shelper | 20 Apr 2020 | Guides
___ Loyalty programs have been around for hundreds of years, with approaches becoming more sophisticated over time. This article an in-depth look into the history of loyalty programs, covering the most significant phases of loyalty program evolution. Beer and Bread...
by Federico Couret | 17 Sep 2025 | Articles
For decades, loyalty has been built on an unspoken bargain. Consumers provide data, and in exchange, they expect value. This data bargain, known as value exchange, has evolved dramatically as technology has reshaped the way companies capture, process, and act on...
by Federico Couret | 7 Aug 2025 | Loyalty Program Reviews
Target, the American retail giant, didn’t start with its recognizable bullseye logo and bright red trolleys. It all began in 1902 as Goodfellow Dry Goods, a Minneapolis department store that happened to be for sale. George Draper Dayton, an astute businessman and...
by Kate Pay | 9 Jul 2025 | Articles
Co-written by Lukasz Sloniewski From Omnivy and Hunter Murray from Loyalty and Reward Co. State of Loyalty Programs Today Loyalty programs are now table stakes – expected by consumers, yet often underwhelming in delivery. Across most industries, it’s now...
by Susan Walsh | 17 Mar 2025 | Loyalty Program Reviews
M&M’s loyalty program launches with an extraordinary prize – a once-in-a-lifetime sleepover at their 25,000 square-foot Times Square flagship store (a tourist destination for anyone visiting the city). For the first time since its opening in...
