Our passion for loyalty is what defines us.
Our story
Loyalty & Reward Co was founded by CEO Philip Shelper in 2013 after an extensive career in loyalty including roles with Qantas Frequent Flyer and Vodafone.
His goal was to build a company which shares the same values as the best loyalty programs; efficient, effective, transparent, relevant, customer-focused and valuable.
Now almost a decade on, our dedicated team of loyalty experts have delivered real success stories for over 100 companies globally.
Our passion for loyalty is what defines us.
We never stop focusing on finding the best programs, processes, technology and team members. We are constantly challenging ourselves to deliver and demonstrate value in everything we do for clients, partners, customers and the loyalty industry.
We don’t want to brag but we also have the biggest collection of loyalty history memorabilia on the planet…
Pop by our office anytime to see it and geek out on loyalty with us.
Our process
No matter where you are in your loyalty program journey, we can help you at any stage.
For a more detailed look into our services, please click here.
Design
We design loyalty programs that stimulate desirable member behaviours through a comprehensive data-driven process, delivering meaningful experiences and maximum ROI.
Implement
We provide end-to-end project management and subject expertise to ensure the right technical solutions are evaluated and successfully implemented for every program design.
Operate
We transform theory into practice, providing full or partial management of post-launch operations, including periodic health checks, training, partnership management, reward sourcing and strategic evolution.
3 core values elevate our thinking
Efficient Professionals
We’re organised, competent and resourceful. We do what we say we’re going to do every time.
Obsessive Experts
We’re the loyalty experts. We constantly crave loyalty program theory, insight, technology and experience.
Value Creators
We deliver and demonstrate outstanding value in everything we do across clients, partners, customers and industry.
Leadership team
Philip Shelper
CEO
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Phil has over 13 years’ experience within the loyalty industry, including key roles at Qantas Frequent Flyer and Vodafone.
Phil is a member of several hundred loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program.
David Schneider
Senior Strategy Consultant
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David has worked in global advertising and media roles for over seventeen years with a focus on CX. He has delivered award-winning work for brands such as BMW of North America, Toyota Motor Corporation Australia, Anytime Fitness, Suncorp and GSK.
David applies his skills across all aspects of the business, including loyalty program design, strategy development, customer experience, lifecycle management and the effective gathering and use of data.
Susan Walsh
Loyalty Director
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Susan has two decades of experience in marketing and product management across various industries, including Optus, Virgin Mobile, ABC Shops, Deals Direct, and government sectors. Armed with an MBA in innovation and leadership, her expertise encompasses product development, business operations, effective marketing, and impactful partnership engagement.
Within Loyalty & Reward Co., Susan leads the operations team including operating client programs and creating engagement partnerships.
Federico Rosas Couret
Senior Strategy Consultant
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Federico has worked in the loyalty and advertising agency space for over fifteen years and has successfully set up and managed loyalty programs for several B2C and B2B brands across Automotive, Technology, Food and Retail industries.
Federico applies his skills across all aspects of the business, with particular expertise in loyalty program design, member engagement and the development and management of program and member lifecycle communications strategy.
Stacey Lyons
Loyalty Director
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Stacey is a digital marketing expert with extensive experience in loyalty, blockchain loyalty, eCommerce and social media.
As the Loyalty Director at Loyalty & Reward Co, Stacey develops and drives marketing initiatives for clients, including member lifecycle management approaches, ongoing promotional campaign management, digital marketing and social media strategy, market research and investor relations.
Georgette Mikhael
Senior Strategy Consultant
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Georgette has worked in the loyalty and member benefits space for over ten years with brands across the financial services, legal, travel, retail, automotive, hospitality, philanthropy and technology industries.
Georgette has particular interest and expertise in commercial sales, strategic partnerships, business development and customer engagement successfully conceptualising, implementing and overseeing innovative strategies & campaigns for account and business growth.
Scott Harrison
Senior Strategy Consultant
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Scott is a customer experience and digital marketing specialist with extensive experience in loyalty, CX, market research and member lifecycle management.
His experience spans across B2C and B2B businesses in a broad range of industries including Automotive, Construction, eCommerce, Energy, Financial Services, Hospitality, Payments, Property, QSRs, Technology and Travel.
Scott co-created the book Loyalty Programs: The Complete Guide, the most comprehensive book on loyalty program theory and practice available. He also presents a number of modules as part of the Loyalty Programs Masterclass run by Loyalty & Reward Co in conjunction with ADMA.