We design the world’s best loyalty programs
As loyalty consultants we utilise our industry expertise to ensure the right program design is chosen to deliver on key business objectives.
We will work with you to develop a superior loyalty program that addresses your brand’s challenges and stimulates positive member behaviour.
Loyalty Program Design
Data Analytics Strategy
Technical Evaluation & Sourcing
Customer Journey Mapping
Customer Retention Strategy
Lifecycle Management Strategy
Loyalty Program Positioning
We implement the final program design
Implementing a new loyalty program can be challenging. We are technology agnostic. This ensures we use our independent knowledge of loyalty platforms to evaluate and select the optimal technical solution for your objectives.
We can also provide end-to-end project management to ensure a smooth execution of your program and a seamless customer experience.
Loyalty Platform Sourcing
Tender Process Management
(incl. RFPs and platform negotiations)
Security & Fraud
Terms & Conditions
We operate and optimise loyalty programs for success
We can provide full or partial program management. We’ll optimise based on real program data and outcomes to lead the strategic evolution of your loyalty program.
As the leading loyalty consulting group, we stay ahead of the industry standard ensuring our clients maintain a competitive advantage.
Marketing & Lifecycle Execution
Reward Store Management
Reporting & Analytics
Program Growth & Evolution Strategies
Loyalty Program Data Governance
We can audit and optimise your loyalty program
We can conduct an audit of your existing loyalty program to determine what gaps exist in your customer loyalty strategy.
We do this by collecting and analysing key metrics against industry benchmarks to help you make better decisions and improve your program’s effectiveness.
Strategic Program Review
Project Health Check
Program Growth Strategies
We are loyalty innovators, ahead of new trends
Being obsessed with customer loyalty means we are constantly staying ahead of new industry trends.
As a team of global loyalty experts we are constantly reviewing and benchmarking loyalty programs and platforms to ensure that we can provide our clients with the most cutting-edge solutions.
Industry Research & Reviews
AI and Machine Learning
Card-linking and Open Banking
We educate the world’s loyalty professionals
We have an unrivalled depth of loyalty industry knowledge.
We constantly review the global market with frequently published articles, have acted as government advisors, provide courses to educate marketing professionals, and have written multiple books on loyalty.