Editor’s note, April 2026: This article was first published in June 2022, shortly after Woolworths launched Everyday Extra. The original article appears below,...
All the loyalty insights from our expert team.
Swarovski Vs Pandora: Who shines brighter?
Editor’s note, April 2026: This article was first published in July 2021 and reflects the author’s original Australian in-store experience. The update below...
Inject randomness into your loyalty program to boost engagement
Most loyalty programs are built on predictability. Earn ten stamps, get a free coffee. Reach 500 points, unlock a $10 voucher. Fly 50,000 miles, retain Gold status...
Treasure Rewards : Let the ultimate bargain hunt begin!
Editor’s note, April 2026: This article first appeared in January 2022. The April 2026 update reflects current Treasure program mechanics, including key collection...
Carnival Cruise Line’s VIFP Program Updates!
Editor’s note: This article about the Carnival VIFP program was originally published in April 2023. Since then, Carnival has confirmed that its VIFP Club will be...
Petco Pals Rewards plus Vital Care membership: The best of both worlds
Editor’s note, April 2026: This article was first published in January 2023 and reviews the Petco Vital Care loyalty program at the time of launch. Since then,...
The Ultimate Guide To Chick-fil-A One
Did you know that 57% of consumers spend more on brands they're loyal to? That's exactly why Chick-fil-A One® has become one of America's most successful...
Take a look inside the ‘PlayStation Stars’ loyalty program
Editor’s note (April 2026): This article was first published in 2022, shortly after PlayStation Stars launched. Since then, Sony has announced that the program is...
Data By Design
Data is one of the primary raw materials of modern business. It underpins the ability to serve a customer, fulfil a transaction, personalize a communication, and...
The Ultimate Guide to M&S Sparks
For over 140 years, Marks & Spencer has been one of Britain's most trusted and best-loved retailers. The business spans food, fashion, home and beauty, serving...
The Ultimate Guide to Discovery Vitality
There are loyalty programs, there are wellness programs, and then there is Discovery Vitality. Since its launch in 1997, Vitality has occupied a category of its...
lululemon Membership: Worth the sweat?
Editor’s note: This article was first published in 2023. The original post appears below, followed by an update on how lululemon’s loyalty strategy has evolved...