Many loyalty programs deliver genuine commercial value. The teams running them know it, the members feel it, and the data very often confirms it. Yet at budget...
All the loyalty insights from our expert team.
The Ultimate Guide To SHARE Rewards
SHARE is the loyalty program of Majid Al Futtaim, the Dubai-based shopping mall, retail, and leisure group. Darren Taylor, Senior Vice President of SHARE Rewards...
What Are Five Ways a Loyalty Program Generates Commercial Value?
Loyalty programs are often evaluated too narrowly. Their costs are visible, immediate and easy to measure, while much of the value they create is spread across...
Loyalty & Reward Co Global Expansion Continues with a New Dubai Office Led by Krishna Mohan
A milestone 13 years in the making Over 13 years, Loyalty & Reward Co have built their reputation as the world's leading loyalty consultancy,...
The Ultimate Guide to adidas adiClub
Since rebranding from the Creators Club in early 2022, adidas' adiClub has grown into one of the most recognised and awarded loyalty programs in global sportswear....
Delta SkyMiles Turns Customer Loyalty Into Employee Recognition
Delta SkyMiles, launched in 1981, is one of the world’s longest-running airline loyalty programs. With membership estimated to exceed 100 million1, its scale is...
HeyMax First “fly now, earn later” review
Most loyalty programs are built on deferred gratification. Members spend over a period of time, watch a balance accumulate, and aim for a desired, future reward....
PROVEN TACTICS TO BUILD THE BEST LOYALTY PROGRAMS
I have spent years inside loyalty programs, first as a member obsessing over my own points balances, and for the past eight years as a loyalty consultant at...
PAPAW’s Paper Problem
To build an entire brand around Generation Z and then hand them a paper stamp card is somewhat ironic. I do believe that, on occasion, stamp cards can be a great...
Do Loyalty Programs Work? Just Ask Lululemon
Lululemon is one of the most studied brands in global retail, and for good reason. The Vancouver based activewear company has grown from a single yoga store in...
How to Write FAQs for a Loyalty Program
A practical guide to structuring, writing, and future-proofing the FAQ page your members actually use. A loyalty program lives or dies by how well members...
Designing Status Tiers Across Asia: One Mechanic, Four Different Expressions
Why the same loyalty mechanic carries different meanings across markets Status is one of the most powerful mechanics in loyalty program design. The promise of...