Loyalty programs typically depend on people. A member shows a card, opens an app, checks a balance, and decides when to redeem, while staff at the counter, the...
All the loyalty insights from our expert team.
Inside the sold-out London Loyalty Masterclass 2026
On 5 and 6 October 2026, Loyalty & Reward Co welcomed 50 loyalty professionals to Runway East Bloomsbury in London for a sold-out Loyalty Programs: The...
Cómo demostrarle a finanzas el valor de un programa de lealtad
Cómo presentar el ROI de un programa de lealtad al equipo de finanzas Muchos programas de lealtad son comercialmente muy exitosos, y los equipos que los operan...
The Interchange Shake-Up: What the RBA’s Card Reforms Mean for Loyalty Program Economics
On the 1st of October 2026, the Reserve Bank of Australia (RBA) cut the interchange cap on personal credit cards from 0.8 per cent to 0.3 per cent and banned...
What Makes Loyalty Rewards Valuable? 9 Value Drivers
The rewards and benefits of loyalty programs create value when they help members save money, make progress, simplify their lives, enjoy better experiences, or feel...
Inside Australia’s loyalty industry: what the ACCC report revealed
Drawn from the report Loyalty & Reward Co produced for the Australian Competition and Consumer Commission, June 2019. Almost 80 per cent of Australians belong...
Do Loyalty Programs Work? Just Ask Hilton Honors
Hilton Honors is one of the fastest-growing and most commercially impactful loyalty programs in the global hotel industry. Spanning 26 brands, more than 9,100...
Customer Lifetime Value: the calculation, the drivers, and where most businesses get it wrong
A business that spends €110 to acquire a customer worth €100 destroys value on every customer acquisition, but few marketing and loyalty teams calculate Customer...
GEAR’d Rewards – Outback Equipments’ ploy at a successful online future
Outback Equipment was founded in 2014 by Jourdan Wong and Jaime Chee in the corner of a garage and has evolved to a full-scale warehouse operation in...
How Do You Prove a Loyalty Program Directly Drove the Behaviour?
Loyalty program members spend more than non-members. That gap is the most quoted figure in loyalty measurement, and it is the least reliable. This is because the...
Where Brands Can Start With Data Enrichment Through Their Loyalty Program
As a loyalty consultant, data enrichment is always one of the key priorities of a business looking to design or enhance an existing loyalty program. A loyalty...
Loyalty Program Data Privacy: What Happens When a Member Asks What You Hold?
In August 2026, Reece Rogers, a senior writer at WIRED, asked McDonald's for a copy of the personal data held against his loyalty account. He received 515 pages.1...