Loyalty Courses in APAC and Europe.

Based in Australasia and Asia Pacific region?

Based in Europe?

Course Overview

Loyalty Programs: The Complete Masterclass is the world’s leading education course on loyalty marketing, customer loyalty psychology and loyalty program design.

The course draws on content from the course textbook, Loyalty Programs: The Complete Guide, academic research and decades of combined loyalty industry experience across the team of educators.

Loyalty Programs: The Complete Masterclass comprehensively covers all aspects of best-practice loyalty programs which can be immediately applied within your own career and company.

The course covers:

  • The history of loyalty programs
  • Loyalty psychology and academic reviews
  • Best-practise principles and design framework
  • Data and lifecycle marketing strategies
  • Technology and emerging capabilities
  • Commercial modelling and fraud risks

Australia
Run by Loyalty & Reward Co 

major announcement coming soon

Loyalty & Reward Co deliver Loyalty Programs: The Complete Masterclass to other loyalty professionals in Australia.

The course is presented by experts across the Loyalty & Reward Co team including CEO Philip Shelper. Run as 4x half-day virtual sessions, the course is interactive, informative and practical.

All attendees receive a free copy of course textbook, Loyalty Programs: The Complete Guide upon enrolment.

Europe
Run by Loyalty & Reward Co in partnership with The Loyalty People

Starting April 2024

Together, Loyalty & Reward Co and The Loyalty People bring Loyalty Programs: The Complete Masterclass to Europe.

The course is presented by experts across both the Loyalty & Reward Co and The Loyalty People teams, with additional special guest presenters.

Run as 2x full day, in person sessions, the course is interactive, insightful and practical.

All attendees receive a free copy of course textbook, Loyalty Programs: The Complete Guide upon enrolment.

Student Testimonial

The course provided an informative and engaging look into where loyalty programs began, how they’re evolving and how they can deeply connect with consumers. The concepts and theories were clearly communicated and easy to understand. I would highly recommend this course to anyone with an interest or role relating to customer engagement and retention.

Trent

News Corp Australia

Who is the course for?

If you are an employee, a business owner, or a marketing industry professional looking to grow and engage your customer base, drive repeat purchases, and differentiate from competitors, then this course is for you.

‘After four years working on loyalty program design at Qantas Frequent Flyer, in 2013 I launched Loyalty & Reward Co.

Over more than eight years we have been engaged as loyalty consultants by over 60 major brands globally. This course presents the combined knowledge of the Loyalty & Reward Co team and other industry professionals.

Drawing on content from our new book Loyalty Programs: The Complete Guide, the course will provide you with a thorough understanding of loyalty programs, which can be immediately applied within your own career and company.’

Philip Shelper, CEO, Loyalty & Reward Co.

Become a loyalty expert

Join us for the leading course in loyalty program design

Let's talk

Need to level up your loyalty program? Want to tap into our expertise? Let's talk!