Loyalty Programs: The Complete Guide.
Loyalty Programs: The Complete Guide
By Philip Shelper
Co-created by Stacey Lyons, Max Savransky, Scott Harrison
With contributions by Lincoln Hunter, Michael Smith, Stuart Dinnis
Written by industry experts, Loyalty & Reward Co.
Loyalty Programs: The Complete Guide combines a wide range of academic research, loyalty psychology and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs.
Supported by over 150 case studies, it features:
- The history of loyalty programs
- Do loyalty programs work? An academic research review
- Loyalty psychology, biases and heuristics
- Loyalty program design frameworks and rewards
- Business-to-business (B2B) loyalty programs
- Member data capture, analysis and usage
- Loyalty technology and emerging capabilities
- Member lifecycle management
- Games and gamification
- Monetisation and commercial modelling
- Security and fraud risks, and legal considerations
- Loyalty program operations
- The future of loyalty