Loyalty Programs: The Complete Guide.

Loyalty Programs: The Complete Guide

By Philip Shelper
Co-created by Stacey Lyons, Max Savransky, Scott Harrison
With contributions by Lincoln Hunter, Michael Smith, Stuart Dinnis

Written by industry experts, Loyalty & Reward Co.

Loyalty Programs: The Complete Guide combines a wide range of academic research, loyalty psychology and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs.

Supported by over 150 case studies, it features:

  • The history of loyalty programs
  • Do loyalty programs work? An academic research review
  • Loyalty psychology, biases and heuristics
  • Loyalty program design frameworks and rewards
  • Business-to-business (B2B) loyalty programs
  • Member data capture, analysis and usage
  • Loyalty technology and emerging capabilities
  • Member lifecycle management
  • Games and gamification
  • Monetisation and commercial modelling
  • Security and fraud risks, and legal considerations
  • Loyalty program operations
  • The future of loyalty

Loyalty Programs: The Complete Guide is currently available in paperback and Kindle eBook.

Paperback (Australia)

Paperback (Rest of World)

Kindle eBook

Shelper has conducted painstaking research to build out an impressive body of knowledge on loyalty programs. The book covers literally everything relevant for managing a loyalty program or considering implementing one. It is likely to be viewed as ‘the bible’ for loyalty professionals everywhere.



Loyalty is a such a niche, its not easy to find up-to-date thinking from an independent source. This book doesn’t try to sell you anything, just a good combination of academic background and practical skills. Happy to recommend with 5 stars.



As someone who has worked in the loyalty industry for many years, I’ve never come across a book which provides such a comprehensive overview of everything there is to know about loyalty programs. This book covers everything. It’s an amazing resource.



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