The Essential Eight™

Guiding principles for all best-practice loyalty programs.

Combining insights from loyalty academic research, consumer psychology, and the industry experience of the Loyalty & Reward Co team (including joining and studying hundreds of loyalty programs globally), eight essential loyalty principles have been identified.

Loyalty & Reward Co’s Essential Eight™ are Simple, Valuable, Stimulating, Emotional, Complementary, Differentiating, Cost-effective and Evolving

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Authors of the most comprehensive book on loyalty programs