We design loyalty programs that drive acquisition spend engagement retention cost savings advocacy insight

The world’s only global pure-play loyalty consultancy

New York | London | Tokyo | Sydney | Melbourne

Trending Insights & News

The Ultimate Guide to the Marriott Bonvoy Loyalty Program

With 271 million members at the end of 2025 and member stays accounting for 75% of room nights across the US and Canada, Marriott Bonvoy is the largest hotel loyalty program in the world by membership.[1] No other hotel program comes close to its combination...

Your hotel doesn’t want to clean your room

Being privileged to travel constantly around the world, I stay in a lot of hotels. One thing is very clear; hotels do not want to clean your room during your stay. According to the hotels themselves, daily room cleaning is one of the most environmentally damaging...

Same, same, but different? Why member benefit programs are losing their power

Across the globe, there is no shortage of member benefit programs. Consumers now receive access to discounts, perks and offers through many of the brands they are customers of. On paper, this sounds like a golden age of customer value. In reality, many of these...

How we create real value

Design

In-depth discovery of data, customers and frameworks.

Comprehensive strategy to engage, retain and delight.

Implement

Evaluation and selection of best suited technology.

Successful program implementation and launch.

Evolve

Data-driven optimisation and evolution

Expert loyalty ROI and financial management

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World class clients demand world class work

Brands we’ve delighted

As the loyalty consulting experts, we are experienced in building and operating some of the most successful B2B and B2C loyalty programs across multiple industries globally.

GLOBAL RECOGNITION

Award-winning programs

Congratulations to our Loyalty & Reward Co clients that have won major loyalty awards around the world.

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FEATURED CLIENTS

Success stories

We create loyalty programs with impact. Learn about the problems we have solved and the success we have shared with some of the world’s best brands through loyalty consulting and operations.

KFC Spain: New program design, commercial modelling, an RFI process and platform selection, full implementation briefing, and launch readiness

Food & Beverage

Loyalty & Reward Co delivers a detailed program evaluation for Shiseido

Beauty & Cosmetics

Loyalty & Reward Co turns NRMA’s high-level membership program concept into a detailed loyalty strategy ready for implementation.

Insurance, Motoring and Tourism

Footasylum successful relaunch of the Footasylum Rewards Program

Retail & Consumer Goods

Audit and redesign of McDonald’s points-based app across 48 countries

Food & Beverage

We share as much knowledge as we can

Loyalty is our obsession

Our award-winning loyalty consultants constantly review the global market for customer loyalty trends, teach loyalty to marketing professionals, and literally wrote the book on loyalty.

BOOK

Loyalty Programs: The Complete Guide

A comprehensive and global view of all aspects of loyalty programs combining a wide range of academic research, customer loyalty, loyalty psychology and industry expertise.

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Loyalty Technology Solutions Directory

A comprehensive, unbiased guide to global loyalty technology solutions, combining industry expertise, market insights, and in-depth vendor listings to help organisations select the right platforms with confidence.

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