We design implement operate

the world’s best loyalty programs for the world’s best brands.

Trending Insights & News

Life’s Chaos Loves a Good Roadmap: The True Customer Journey

Hardly a day goes by in the life of a marketer or loyalty program operator without discussing the customer journey. Ah… the customer journey —don’t you love the poetry in the word journey? It suggests an elegant passage from one stage to another, much like the...

Loyalty & Reward Co client Australian Venue Co win big at 2023 Loyalty & Engagements Awards

Loyalty & Reward Co are thrilled to announce that loyalty payments app The Pass by Australian Venue Co won three trophies at the 2023 Loyalty & Engagement Awards. Trophies were won across: Best Loyalty Strategy - Food & Beverage (Gold) Best Use of Mobile...

What are the benefits and challenges of loyalty programs?

Loyalty programs are about more than just points, miles, tiers, discounts and rewards. They involve ideas, processes, interactions and technologies working together to drive meaningful member engagement which strengthens relationships, fosters commitment and generates...

How we create real value

Design

In-depth discovery of data, customers and frameworks.

Comprehensive strategy to engage, retain and delight.

Implement

Evaluation and selection of best suited technology.

Successful program implementation and launch.

Operate

Expert program and partner management.

Data-driven optimisation and evolution.

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World class clients demand world class work

Brands we’ve delighted

As the loyalty consulting experts, we are experienced in building and operating some of the most successful B2B and B2C loyalty programs across multiple industries globally.

FEATURED CLIENTS

Success stories

We create loyalty programs with impact. Learn about the problems we have solved and the success we have shared with some of the world’s best brands through loyalty consulting and operations.

Audit and redesign of McDonald’s points-based app across 48 countries

Food & Beverage

Design of card-linked offers program for CommBank’s 6.4m users

Financial Services

Award winning loyalty app design and future strategy for Australian Venue Co’s 190+ venues

Food & Beverage

Strategic program audit of Frasers Property’s loyalty program to drive engagement, retention, advocacy and revenue

Real Estate

Full redesign of HOYTS Rewards program and customer lifecycle strategy

Entertainment

We share as much knowledge as we can

Loyalty is our obsession

Our award-winning loyalty consultants constantly review the global market for customer loyalty trends, teach loyalty to marketing professionals, and literally wrote the book on loyalty.

BOOK

Loyalty Programs: The Complete Guide

A comprehensive and global view of all aspects of loyalty programs combining a wide range of academic research, customer loyalty, loyalty psychology and industry expertise.

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