We design loyalty programs that drive acquisition spend engagement retention cost savings advocacy insight
The world’s only global pure-play loyalty consultancy
New York | London | Tokyo | Sydney | Melbourne
Trending Insights & News
Serie de Psicología de Lealtad: El Efecto de Progreso Anticipado y de Aproximación a la Meta
Cuando sientes que estás avanzando, es más fácil que continúes lo que estás haciendo. Por eso encontramos barras de progreso en muchos ámbitos. Las barras de progreso funcionan porque hacen el objetivo claro y el avance visible. Dan retroalimentación inmediata y...
Serie de Psicología de la Lealtad: Teoría del Compromiso Conductual y Actitudinal
Puedes tener millones de clientes que visitan y compran todas las semanas contigo y al mismo tiempo ninguno de ellos prefiere tu marca. Cuando Netflix llegó desplazó a Blockbuster porque sus clientes simplemente no tenían un motivo lo suficientemente claro para...
Data By Design
Data is one of the primary raw materials of modern business. It underpins the ability to serve a customer, fulfil a transaction, personalize a communication, and make a commercial decision. Without it, an organization is navigating blind. Yet despite its foundational...
How we create real value
Design
In-depth discovery of data, customers and frameworks.
Comprehensive strategy to engage, retain and delight.
Implement
Evaluation and selection of best suited technology.
Successful program implementation and launch.
Evolve
Data-driven optimisation and evolution
Expert loyalty ROI and financial management
World class clients demand world class work
Brands we’ve delighted
As the loyalty consulting experts, we are experienced in building and operating some of the most successful B2B and B2C loyalty programs across multiple industries globally.
FEATURED CLIENTS
Success stories
We create loyalty programs with impact. Learn about the problems we have solved and the success we have shared with some of the world’s best brands through loyalty consulting and operations.
We share as much knowledge as we can
Loyalty is our obsession
Our award-winning loyalty consultants constantly review the global market for customer loyalty trends, teach loyalty to marketing professionals, and literally wrote the book on loyalty.
BOOK
Loyalty Programs: The Complete Guide
A comprehensive and global view of all aspects of loyalty programs combining a wide range of academic research, customer loyalty, loyalty psychology and industry expertise.
DIRECTORY
Loyalty Technology Solutions Directory
A comprehensive, unbiased guide to global loyalty technology solutions, combining industry expertise, market insights, and in-depth vendor listings to help organisations select the right platforms with confidence.
SERIES
Do Loyalty Programs Work? Best-in-class Examples
WHITEPAPER
The Essential Eight™: Guiding Loyalty Principles
COURSE
Loyalty Programs: The Complete Masterclass
Read our latest expert insights
Red Rooster: The rewards are calling
Editor’s note, May 2026: This article was first published in February 2023. We updated it to reflect Red Royalty’s current rewards, tiers and app experience. Red...
A new breed of affiliate marketing platforms, loyalty and cashback rewards
Editor’s note, May 2026: This article was first published in July 2022. We updated it to reflect changes in affiliate marketing, cashback platforms and...
Serie de Psicología de Lealtad: El Efecto de Progreso Anticipado y de Aproximación a la Meta
Cuando sientes que estás avanzando, es más fácil que continúes lo que estás haciendo. Por eso encontramos barras de progreso en muchos ámbitos. Las barras de...