Award-winning
loyalty program design
for global brands
New York | London | Tokyo | Sydney | Melbourne
Trending Insights & News
Loyalty Program Stuck in Stone? Time to upgrade your Tech Stack
In today’s highly competitive market, simply having a loyalty program isn’t enough—many brands find themselves stuck in neutral, with outdated systems that can’t meet modern customer expectations. In partnership with Omnivy - experts in loyalty system integrations -...
Buy vs Build Loyalty Platforms: The Ultimate Executive Guide
In the race to create impactful customer loyalty, choosing between building a custom loyalty solution and buying an off-the-shelf loyalty platform is a defining decision. For mid-size retailers and enterprise brands alike, this decision directly impacts ROI,...
Loyalty in 2025: Breaking Through Saturation and Stagnation
Co-written by Lukasz Sloniewski From Omnivy and Hunter Murray from Loyalty and Reward Co. State of Loyalty Programs Today Loyalty programs are now table stakes – expected by consumers, yet often underwhelming in delivery. Across most industries, it's now standard for...
How we create real value
Design
In-depth discovery of data, customers and frameworks.
Comprehensive strategy to engage, retain and delight.
Implement
Evaluation and selection of best suited technology.
Successful program implementation and launch.
Evolve
Data-driven optimisation and evolution
Expert loyalty ROI and financial management
World class clients demand world class work
Brands we’ve delighted
As the loyalty consulting experts, we are experienced in building and operating some of the most successful B2B and B2C loyalty programs across multiple industries globally.
FEATURED CLIENTS
Success stories
We create loyalty programs with impact. Learn about the problems we have solved and the success we have shared with some of the world’s best brands through loyalty consulting and operations.
We share as much knowledge as we can
Loyalty is our obsession
Our award-winning loyalty consultants constantly review the global market for customer loyalty trends, teach loyalty to marketing professionals, and literally wrote the book on loyalty.
BOOK
Loyalty Programs: The Complete Guide
A comprehensive and global view of all aspects of loyalty programs combining a wide range of academic research, customer loyalty, loyalty psychology and industry expertise.
SERIES
Do Loyalty Programs Work? Best-in-class Examples
WHITEPAPER
The Essential Eight™: Guiding Loyalty Principles
COURSE
Loyalty Programs: The Complete Masterclass
Read our latest expert insights
Loyalty Program Stuck in Stone? Time to upgrade your Tech Stack
In today’s highly competitive market, simply having a loyalty program isn’t enough—many brands find themselves stuck in neutral, with outdated systems that can’t...
Buy vs Build Loyalty Platforms: The Ultimate Executive Guide
In the race to create impactful customer loyalty, choosing between building a custom loyalty solution and buying an off-the-shelf loyalty platform is a defining...
Loyalty in 2025: Breaking Through Saturation and Stagnation
Co-written by Lukasz Sloniewski From Omnivy and Hunter Murray from Loyalty and Reward Co. State of Loyalty Programs Today Loyalty programs are now table stakes –...