We design loyalty programs that drive acquisition spend engagement retention cost savings advocacy insight

The world’s only global pure-play loyalty consultancy

New York | London | Tokyo | Sydney | Melbourne

Trending Insights & News

Afterpay Plus is a $120/year answer to a question nobody asked

I'm a loyalty nerd. I received this email from Afterpay with the subject line 'You're eligible for an upgrade', and it had me clicking before I'd finished reading it. It was a subscription program. Afterpay Plus, $9.99/month, gives me a virtual Mastercard so I can use...

Do Loyalty Programs Work? Just ask McDonald’s

Editor’s note, May 2026: This article was first published in September 2024. It has been updated to reflect current MyMcDonald’s Rewards performance, reward tiers and McDonald’s loyalty growth. MyMcDonald’s Rewards, launched by the global fast-food giant, stands out...

The Ultimate Guide to Chipotle Rewards

Chipotle Mexican Grill debuts “Rewards on Repeat,” a relaunch of its loyalty program designed to deliver more frequent rewards, greater flexibility and a redesigned digital experience for members. When Steve Ells opened the first Chipotle Mexican Grill in Denver,...

How we create real value

Design

In-depth discovery of data, customers and frameworks.

Comprehensive strategy to engage, retain and delight.

Implement

Evaluation and selection of best suited technology.

Successful program implementation and launch.

Evolve

Data-driven optimisation and evolution

Expert loyalty ROI and financial management

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World class clients demand world class work

Brands we’ve delighted

As the loyalty consulting experts, we are experienced in building and operating some of the most successful B2B and B2C loyalty programs across multiple industries globally.

FEATURED CLIENTS

Success stories

We create loyalty programs with impact. Learn about the problems we have solved and the success we have shared with some of the world’s best brands through loyalty consulting and operations.

Audit and redesign of McDonald’s points-based app across 48 countries

Food & Beverage

Supporting the design of Hugo Boss XP, a gamified, Web3-powered loyalty experience

Retail & Consumer Goods

Loyalty program design and implementation of the MANSCAPED Member Only Rewards program

Retail & Consumer Goods

Design of card-linked offers program for CommBank’s 6.4m users

Financial Services

Award winning loyalty app design and future strategy for Australian Venue Co’s 190+ venues

Food & Beverage

We share as much knowledge as we can

Loyalty is our obsession

Our award-winning loyalty consultants constantly review the global market for customer loyalty trends, teach loyalty to marketing professionals, and literally wrote the book on loyalty.

BOOK

Loyalty Programs: The Complete Guide

A comprehensive and global view of all aspects of loyalty programs combining a wide range of academic research, customer loyalty, loyalty psychology and industry expertise.

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Loyalty Technology Solutions Directory

A comprehensive, unbiased guide to global loyalty technology solutions, combining industry expertise, market insights, and in-depth vendor listings to help organisations select the right platforms with confidence.

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