We design loyalty programs that drive acquisition spend engagement retention cost savings advocacy insight
The world’s only global pure-play loyalty consultancy
New York | London | Tokyo | Sydney | Melbourne
Trending Insights & News
Your hotel doesn’t want to clean your room
Being privileged to travel constantly around the world, I stay in a lot of hotels. One thing is very clear; hotels do not want to clean your room during your stay. According to the hotels themselves, daily room cleaning is one of the most environmentally damaging...
Same, same, but different? Why member benefit programs are losing their power
Across the globe, there is no shortage of member benefit programs. Consumers now receive access to discounts, perks and offers through many of the brands they are customers of. On paper, this sounds like a golden age of customer value. In reality, many of these...
Afterpay Plus is a $120/year answer to a question nobody asked
I'm a loyalty nerd. I received this email from Afterpay with the subject line 'You're eligible for an upgrade', and it had me clicking before I'd finished reading it. It was a subscription program. Afterpay Plus, $9.99/month, gives me a virtual Mastercard so I can use...
How we create real value
Design
In-depth discovery of data, customers and frameworks.
Comprehensive strategy to engage, retain and delight.
Implement
Evaluation and selection of best suited technology.
Successful program implementation and launch.
Evolve
Data-driven optimisation and evolution
Expert loyalty ROI and financial management
World class clients demand world class work
Brands we’ve delighted
As the loyalty consulting experts, we are experienced in building and operating some of the most successful B2B and B2C loyalty programs across multiple industries globally.
GLOBAL RECOGNITION
Award-winning programs
Congratulations to our Loyalty & Reward Co clients that have won major loyalty awards around the world.
FEATURED CLIENTS
Success stories
We create loyalty programs with impact. Learn about the problems we have solved and the success we have shared with some of the world’s best brands through loyalty consulting and operations.
We share as much knowledge as we can
Loyalty is our obsession
Our award-winning loyalty consultants constantly review the global market for customer loyalty trends, teach loyalty to marketing professionals, and literally wrote the book on loyalty.
BOOK
Loyalty Programs: The Complete Guide
A comprehensive and global view of all aspects of loyalty programs combining a wide range of academic research, customer loyalty, loyalty psychology and industry expertise.
DIRECTORY
Loyalty Technology Solutions Directory
A comprehensive, unbiased guide to global loyalty technology solutions, combining industry expertise, market insights, and in-depth vendor listings to help organisations select the right platforms with confidence.
SERIES
Do Loyalty Programs Work? Best-in-class Examples
WHITEPAPER
The Essential Eight™: Guiding Loyalty Principles
COURSE
Loyalty Programs: The Complete Masterclass
Read our latest expert insights
Your hotel doesn’t want to clean your room
Being privileged to travel constantly around the world, I stay in a lot of hotels. One thing is very clear; hotels do not want to clean your room during your stay....
Same, same, but different? Why member benefit programs are losing their power
Across the globe, there is no shortage of member benefit programs. Consumers now receive access to discounts, perks and offers through many of the brands they are...
Afterpay Plus is a $120/year answer to a question nobody asked
I'm a loyalty nerd. I received this email from Afterpay with the subject line 'You're eligible for an upgrade', and it had me clicking before I'd finished reading...