Award-winning
loyalty program design
for global brands
New York | London | Tokyo | Sydney | Melbourne

Trending Insights & News
Loyalty in 2025: Breaking Through Saturation and Stagnation
Co-written by Lukasz Sloniewski From Omnivy and Hunter Murray from Loyalty and Reward Co. State of Loyalty Programs Today Loyalty programs are now table stakes – expected by consumers, yet often underwhelming in delivery. Across most industries, it's now standard for...
Chipotle Strava Challenge Sparks Record-Breaking Fitness Rush
The Chipotle Strava Challenge has achieved an extraordinary milestone as participants logged over 9.25 million miles on designated segments - equivalent to circling the Earth 370 times. This fitness initiative has expanded to 25 major cities globally,...
Actively Manage Loyalty Programs to Drive ROI
Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co Loyalty programs are a powerful tool for influencing customer behaviour in the short term and increasing Customer Lifetime Value (CLV) over the long term....
How we create real value

Design
In-depth discovery of data, customers and frameworks.
Comprehensive strategy to engage, retain and delight.

Implement
Evaluation and selection of best suited technology.
Successful program implementation and launch.

Evolve
Data-driven optimisation and evolution
Expert loyalty ROI and financial management
World class clients demand world class work
Brands we’ve delighted
As the loyalty consulting experts, we are experienced in building and operating some of the most successful B2B and B2C loyalty programs across multiple industries globally.
































FEATURED CLIENTS
Success stories
We create loyalty programs with impact. Learn about the problems we have solved and the success we have shared with some of the world’s best brands through loyalty consulting and operations.
We share as much knowledge as we can
Loyalty is our obsession
Our award-winning loyalty consultants constantly review the global market for customer loyalty trends, teach loyalty to marketing professionals, and literally wrote the book on loyalty.

BOOK
Loyalty Programs: The Complete Guide
A comprehensive and global view of all aspects of loyalty programs combining a wide range of academic research, customer loyalty, loyalty psychology and industry expertise.

SERIES
Do Loyalty Programs Work? Best-in-class Examples

WHITEPAPER
The Essential Eight™: Guiding Loyalty Principles

COURSE
Loyalty Programs: The Complete Masterclass
Read our latest expert insights
Loyalty in 2025: Breaking Through Saturation and Stagnation
Co-written by Lukasz Sloniewski From Omnivy and Hunter Murray from Loyalty and Reward Co. State of Loyalty Programs Today Loyalty programs are now table stakes –...
FIFA Rewards is a promising start, let’s just hope they don’t drop the ball
Cool move by FIFA to launch a FIFA REWARDS for fans. It’s something many of us probably thought should exist, and now it’s finally here. It’s currently in beta...
Part 6: Adapting to change in the future: Why microchange strategies are the future of business evolution
Emerging trends in change management have highlighted the significance of microchange strategies, which focus on small, orchestrated changes to drive larger,...