Award-winning

loyalty program design

for global brands

New York | London | Tokyo | Sydney | Melbourne

Trending Insights & News

Loyalty in 2025: Breaking Through Saturation and Stagnation

Co-written by Lukasz Sloniewski From Omnivy and Hunter Murray from Loyalty and Reward Co. State of Loyalty Programs Today Loyalty programs are now table stakes – expected by consumers, yet often underwhelming in delivery. Across most industries, it's now standard for...

Chipotle Strava Challenge Sparks Record-Breaking Fitness Rush

The Chipotle Strava Challenge has achieved an extraordinary milestone as participants logged over 9.25 million miles on designated segments - equivalent to circling the Earth 370 times. This fitness initiative has expanded to 25 major cities globally,...

Actively Manage Loyalty Programs to Drive ROI

Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co Loyalty programs are a powerful tool for influencing customer behaviour in the short term and increasing Customer Lifetime Value (CLV) over the long term....

How we create real value

Design

In-depth discovery of data, customers and frameworks.

Comprehensive strategy to engage, retain and delight.

Implement

Evaluation and selection of best suited technology.

Successful program implementation and launch.

Evolve

Data-driven optimisation and evolution

Expert loyalty ROI and financial management

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World class clients demand world class work

Brands we’ve delighted

As the loyalty consulting experts, we are experienced in building and operating some of the most successful B2B and B2C loyalty programs across multiple industries globally.

FEATURED CLIENTS

Success stories

We create loyalty programs with impact. Learn about the problems we have solved and the success we have shared with some of the world’s best brands through loyalty consulting and operations.

Audit and redesign of McDonald’s points-based app across 48 countries

Food & Beverage

Design of card-linked offers program for CommBank’s 6.4m users

Financial Services

Award winning loyalty app design and future strategy for Australian Venue Co’s 190+ venues

Food & Beverage

Strategic program audit of Frasers Property’s loyalty program to drive engagement, retention, advocacy and revenue

Real Estate

Full redesign of HOYTS Rewards program and customer lifecycle strategy

Entertainment

We share as much knowledge as we can

Loyalty is our obsession

Our award-winning loyalty consultants constantly review the global market for customer loyalty trends, teach loyalty to marketing professionals, and literally wrote the book on loyalty.

BOOK

Loyalty Programs: The Complete Guide

A comprehensive and global view of all aspects of loyalty programs combining a wide range of academic research, customer loyalty, loyalty psychology and industry expertise.

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