We design loyalty programs that drive acquisition spend engagement retention cost savings advocacy insight
The world’s only global pure-play loyalty consultancy
New York | London | Tokyo | Sydney | Melbourne
How we create real value
Design
In-depth discovery of data, customers and frameworks.
Comprehensive strategy to engage, retain and delight.
Implement
Evaluation and selection of best suited technology.
Successful program implementation and launch.
Evolve
Data-driven optimisation and evolution
Expert loyalty ROI and financial management
World class clients demand world class work
Brands we’ve delighted
As the loyalty consulting experts, we are experienced in building and operating some of the most successful B2B and B2C loyalty programs across multiple industries globally.
Trusted by leading brands worldwide
Loyalty & Reward Co has delivered more than 150 loyalty projects across 13 years for brands in North America, LATAM, Europe, Asia Pacific and the Middle East. Clients include McDonald’s, Visa, Schneider Electric, Commonwealth Bank, Shiseido, KFC, Rip Curl, Gillette, NRMA and Footasylum.
GLOBAL RECOGNITION
Award-winning programs
Congratulations to our Loyalty & Reward Co clients that have won major loyalty awards around the world.
Award-winning Loyalty Programs
Programs designed and delivered by Loyalty & Reward Co have been recognised at major industry awards including the Loyalty & Engagement Awards, International Loyalty Awards, Loyalty360 Awards and Asia Pacific Loyalty Awards. Award-winning client programs include work delivered for Australian Venue Co, Boehringer Ingelheim, Manscaped, The Iconic, Luxury Escapes, IGA, NRMA Insurance and Nahdi.
FEATURED CLIENTS
Success stories
We create loyalty programs with impact. Learn about the problems we have solved and the success we have shared with some of the world’s best brands through loyalty consulting and operations.
We share as much knowledge as we can
Loyalty is our obsession
Our award-winning loyalty consultants constantly review the global market for customer loyalty trends, teach loyalty to marketing professionals, and literally wrote the book on loyalty.
BOOK
Loyalty Programs: The Complete Guide
A comprehensive and global view of all aspects of loyalty programs combining a wide range of academic research, customer loyalty, loyalty psychology and industry expertise.
DIRECTORY
Loyalty Technology Solutions Directory
A comprehensive, unbiased guide to global loyalty technology solutions, combining industry expertise, market insights, and in-depth vendor listings to help organisations select the right platforms with confidence.
SERIES
Do Loyalty Programs Work? Best-in-class Examples
WHITEPAPER
The Essential Eight™: Guiding Loyalty Principles
COURSE
Loyalty Programs: The Complete Masterclass
Read our latest expert insights
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With 271 million members at the end of 2025 and member stays accounting for 75% of room nights across the US and Canada, Marriott Bonvoy is the largest...
How Sustainability is Reshaping Loyalty
Loyalty programs have always reflected what brands think their customers value. For decades, that meant discounts, free products, and status perks. But something...