Award-winning
loyalty program design
for global brands
New York | London | Sydney | Melbourne

Trending Insights & News
Rewarding sustainability and social responsibility through loyalty programs
In recent years, sustainability and social responsibility have become increasingly important to consumers. As a result, many brands have integrated these values into their loyalty programs. By doing so, these brands are not only incentivising customer loyalty but also...
Loyalty & Reward Co opens New York Office
Celebrating a monumental milestone Over a decade of designing award-winning loyalty programs for the world’s most esteemed brands has led Loyalty & Reward Co to celebrate many exhilarating milestones. Today, we announce a pinnacle in our journey on the pinnacle of...
Webinar: Unveiling Loyalty Programs – The Complete Guide Edition 2
Buy the new second edition here Loyalty programs, when designed and optimised for success, can work to generate increased acquisition, spend, retention, advocacy and data collection. For this reason, they will continue to attract large amounts of investment and...
How we create real value
Design
In-depth discovery of data, customers and frameworks.
Comprehensive strategy to engage, retain and delight.
Implement
Evaluation and selection of best suited technology.
Successful program implementation and launch.
Operate
Expert program and partner management.
Data-driven optimisation and evolution.
World class clients demand world class work
Brands we’ve delighted
As the loyalty consulting experts, we are experienced in building and operating some of the most successful B2B and B2C loyalty programs across multiple industries globally.
FEATURED CLIENTS
Success stories
We create loyalty programs with impact. Learn about the problems we have solved and the success we have shared with some of the world’s best brands through loyalty consulting and operations.
We share as much knowledge as we can
Loyalty is our obsession
Our award-winning loyalty consultants constantly review the global market for customer loyalty trends, teach loyalty to marketing professionals, and literally wrote the book on loyalty.
BOOK
Loyalty Programs: The Complete Guide
A comprehensive and global view of all aspects of loyalty programs combining a wide range of academic research, customer loyalty, loyalty psychology and industry expertise.
AWARDS
Loyalty & Engagement Multi-Award Winner
REPORT
ACCC’s ‘Australia’s Loyalty Schemes’ Report
COURSE
Loyalty Programs: The Complete Masterclass
Read our latest expert insights
Customer Loyalty Platforms [Guide for 2024]
Written by Scott Harrison and Eli Maynard In the modern business landscape, loyalty programs have emerged as indispensable tools for driving both customer loyalty...
Rewarding sustainability and social responsibility through loyalty programs
In recent years, sustainability and social responsibility have become increasingly important to consumers. As a result, many brands have integrated these values...
Do small businesses need a loyalty program?
Loyalty programs are pivotal for small businesses, serving as a key strategy to cultivate long-term customer relationships and encourage repeat purchases. By...