by Scott Harrison | 31 Aug 2022 | Articles
Behavioural commitment (the intention to stay) and attitudinal commitment (the preference for a company) are important concepts within the loyalty program context. These two types of commitment reflect the two-sided nature of the customer-brand relationship, and are...
by Amy Gavagnin | 11 Nov 2024 | Articles
Frequent flyer programs have become a cornerstone of the airline industry, transforming the way airlines engage with their customers and boost profits. These loyalty initiatives first introduced in the 1980s, have evolved into sophisticated marketing tools that...
by Hunter Murray | 18 Sep 2024 | Articles, Do Loyalty Programs Work
Zalando, a leading European online fashion retailer, has demonstrated the effectiveness of subscription-based loyalty programs through Zalando Plus. This program has enhanced customer retention impacting the company’s bottom line, showcasing the power of...
by Cameron Barr | 27 Sep 2023 | Articles
Following on from my previous blog on “The psychology behind loyalty programs – Part 1″, this blog reviews an additional five consumer psychology principals and illustrates their practical application within loyalty programs. Social Identity Theory Social...
by Hunter Murray | 17 Nov 2022 | Guides
Most of the loyalty industry focus centres around consumer-focused programs (B2C). However, business-to-business (B2B) programs can also work to drive desirable behaviours from business customers; increased spend, repeat purchase, data capture, relationship...
