Editor’s note, May 2026: This Sleep Number Rewards review now reflects the current program name, Smart Sleeper positioning and app-led member experience. Sleep...
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Scott Harrison
UNIQLO App: Where did it all go wrong?
Editor’s note, May 2026: This UNIQLO app review now reflects current app benefits and membership offers. The core analysis remains focused on what went wrong, what...
Subscription Didn’t Create Loyal Customers. It Created Convenient Ones
DTC brands are moving into retail, and the shift is exposing something the subscription model quietly obscured. Subscription was never really a loyalty mechanic....
Everyday Extra: El nuevo programa de suscripción de Woolworths
Editor’s note, April 2026: This article was first published in June 2022, shortly after Woolworths launched Everyday Extra. The original article appears below,...
Designing DTC Loyalty Programs for Scale, Profit and ROI
Stop rewarding everyone. Start rewarding the right ones. Learn how DTC loyalty programs can drive predictable revenue, reduce churn, and scale profitably. For most...
Re-Designing a Stagnant Loyalty Program: 9 Signs You Need a Strategic Makeover (And How to Fix It)
Customers join plenty of loyalty programs, but actively use only a select few. Participation alone does not prove loyalty, and it certainly doesn’t guarantee...
Loyalty and Revenue Management Explained
A simple guide to understanding how yield optimisation and customer loyalty can work together to create sustainable growth. Every business that sells a limited...
MANSCAPED Launches Members Only Rewards, an Elevated Loyalty Experience
Loyalty & Reward Co are thrilled to see client MANSCAPED® take loyalty to the next level with the launch of Members Only Rewards, an evolution of MANSCAPED’s...
Loyalty & Reward Co Launches Global Loyalty Technology Solutions Directory 2025
Loyalty & Reward Co are proud to announce the launch of the Loyalty Technology Solutions Directory - a dedicated resource to help businesses make sense of...
The Ultimate Loyalty RFP Template: What to Include When Going to Market
A practical guide for CMOs, Heads of Product, and Loyalty Leaders on selecting the right loyalty platform - complete with evaluation criteria, pricing...
Buy vs Build Loyalty Platforms: The Ultimate Executive Guide
In the race to create impactful customer loyalty, choosing between building a custom loyalty solution and buying an off-the-shelf loyalty platform is a defining...
Loyalty Program Positioning: A Practical Guide
A well-engineered loyalty program means nothing if customers do not understand how to derive value from it. Lately, we have been working with several clients to...