All the loyalty insights from our expert team.

The Data Bargain

The Data Bargain

For decades, loyalty has been built on an unspoken bargain. Consumers provide data, and in exchange, they expect value. This data bargain, known as value exchange,...

Desde el asiento 15A

Desde el asiento 15A

Hacía tiempo que no volaba con Aeroméxico. No por disgusto, simplemente la vida me llevó por otras rutas. Pero en los últimos seis meses he elegido a la aerolínea,...

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