The Ultimate Guide to the Raising Cane's Caniac Club From a single chicken finger restaurant near the North Gate of Louisiana State University in 1996 to nearly...
All the loyalty insights from our expert team.
Subscription Didn’t Create Loyal Customers. It Created Convenient Ones
DTC brands are moving into retail, and the shift is exposing something the subscription model quietly obscured. Subscription was never really a loyalty mechanic....
Earn stamps and status with Hotels.com Rewards
Editor’s note, May 2026: We first published this article in March 2022 and originally reviewed the Hotels.com Rewards stamp-card program. Since then, Hotels.com...
Afterpay Day Sale: What are the Real Benefits?
Editor’s note, May 2026: This article was first published in March 2022. We updated it in May 2026 to reflect the current Afterpay Day Sale and the closure of...
Is Underberg the perfect lockdown loyalty program?
Editor’s note, May 2026: We first published this article in August 2021 during COVID-19 lockdowns. Underberg’s Tops & More loyalty program is still active in...
The Ultimate Guide to the JOE & THE JUICE Loyalty Program
Since opening its first store in a corner of Copenhagen's lifestyle shop Rue Verté in 2002, JOE & THE JUICE has grown from a single juice bar into a global...
Earn rewards on your steps with Sweatcoin
Editor’s note, May 2026: We first published this article in June 2022. We updated it in May 2026 to reflect the current Sweatcoin program. It was updated in May...
Do Loyalty Programs Work? Just ask Tesco
Do loyalty programs work? Just ask Tesco
OnePass: One hit wonder, or One of a kind?
Editor’s note, May 2026: This article was first published in February 2023, shortly after OnePass launched. This update reflects the current OnePass program,...
The Ultimate Guide to Bass Pro CLUB
Editor’s note, May 2026: This article was first published in January 2025. This update reflects the current Bass Pro Shops CLUB Card offer, including the welcome...
CommBank Yello: Transforming Customer Experience in Banking
Editor’s note, May 2026: This article was first published in May 2022, before CommBank Yello was fully rolled out. This update reflects the current CommBank Yello...
Spotify Fans First: Celebrating Loyal Music Fans
Editor’s note, May 2026: This article was first published in April 2022. It has been lightly updated to reflect Spotify’s current information on presale and merch...