Building emotional loyalty is key to a successful loyalty program. As loyalty consultants we know that when margins tighten and consumers start counting every...
All the loyalty insights from our expert team.
When Everyone Has a Loyalty Program, the Program Is Not Enough
Businesses find competitive advantage by creating differentiators in their industry. Products or services that look, feel or behave unlike their competitors make...
The power of partnerships in loyalty programs: three things every company should consider
No loyalty program is an island The best loyalty programs in the world extend value beyond the boundaries of a single brand. Partnerships are the mechanism through...
The Iran War means global recession. Is your loyalty program ready?
The economic shockwave is here In early 2022, recession seemed imminent, but the world muddled through. Inflation was painful but manageable. Interest rates rose...
Why The Striving Effect is The Next Evolution of Loyalty Program Design
For decades, loyalty programs have been built rewarding customers for what they’ve already done. I.e., Spend, Earn, Redeem. Repeat. But the most effective programs...
When Tiers Stop Working: How to Redesign Loyalty Tier Structures Around Engagement, Not Just Spend
Most loyalty tier structures were built to reward spend. The problem is that spend alone is a poor proxy for the behaviours organisations actually want to drive....
Subscription Fatigue Is Real. Can Loyalty Be the Antidote?
The subscription economy is booming. Consumer patience is not. Here's what brands need to consider before layering loyalty and subscriptions together. On paper,...
The Essentials of PayPay Japan’s Loyalty Program
PayPay is one of the most compelling examples in Asia of how a mobile payments platform can evolve into a powerful, mass market loyalty ecosystem. Launched in...
Designing DTC Loyalty Programs for Scale, Profit and ROI
Stop rewarding everyone. Start rewarding the right ones. Learn how DTC loyalty programs can drive predictable revenue, reduce churn, and scale profitably. For most...
Why Customers Ignore Most Loyalty Programs
Loyalty programs are designed to create a mutually beneficial relationship where brands get repeat business and in return, customers get rewarded. Yet despite...
Rewarding the Regulars: A Review of The Coffee Club Rewards Program – The Club
The Coffee Club Rewards Program - The Club The Coffee Club was founded in Brisbane in 1989 and has since grown into one of Australia’s largest café chains. There...
Loyalty programs in the age of AI agentic commerce
For most of eCommerce history, the shopper was a person with a browser. Moving forward, the shopper will increasingly be an AI agent that can research options,...