Customer loyalty presents a fascinating paradox. 75% of consumers declare brand loyalty, yet only 25% show consistent loyal purchasing behavior. The gap between...
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Amy Gavagnin
Master Guide: Sephora Beauty Insider Explained
Just as savvy consumers save an average of $410 annually by switching auto insurance providers, smart shoppers can maximize their beauty spending through the...
Why Loyalty Programs Fail: Lessons from ASOS, Amex and Barclays
Loyalty programs have become a cornerstone of customer retention strategies across various industries. However, not all loyalty initiatives achieve the desired...
The Ultimate Guide To Banana Republic Rewards
Banana Republic Rewards stands out as one of the most comprehensive offerings in the fashion retail space. From special birthday perks to exclusive shopping...
Airline Loyalty Series: How frequent flyer programs directly boost airline profits
Frequent flyer programs have become a cornerstone of the airline industry, transforming the way airlines engage with their customers and boost profits. These...
Loyalty Fraud: World of Hyatt protects against points transfer fraud
Points or miles transfers and pooling have become prevalent features in loyalty programs, particularly in the travel and airline sectors (such as hotels and...
Do Loyalty Programs Work? Just ask Revolution Beauty
In the retail cosmetics industry, an effective loyalty program strategy is critical to drive customer acquisition, spend and retention. Revolution Beauty...
Loyalty Program Trends of 2024
Loyalty programs have become a crucial element of the customer experience, and in 2023, numerous emerging trends transformed the loyalty landscape. This blog will...
Building Trust Through Loyalty: How Loyalty Programs Can Help Businesses Navigate Personal Data Privacy Issues
Companies across the globe are facing growing challenges within the data privacy landscape, with more companies than ever facing unprecedented threats of data...
¿Funcionan realmente los programas de fidelización?
En los últimos años, los programas de fidelización se han convertido rápidamente en un elemento básico para las empresas que buscan redefinir la relación entre marca y cliente. Lo que antes era un...
The Benefits of Sustainability and Loyalty in Business
In today's business landscape, sustainability and customer loyalty have become critical components of a company's success. As a result, various businesses are...
Tendencias de la IA en fidelización
Artificial intelligence. Information concept. 3D render Artificial intelligence (AI) is the hot topic of 2023 and is increasingly becoming a more popular tool for...