Editor’s note, April 2026: This article was first published in January 2025. This update reflects current My Bath & Body Works Rewards mechanics, including...
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Eli Maynard
Microsoft Rewards: Gane recompensas por hacer las cosas que ya hace
Editor’s note, April 2026: This article was first published in May 2023. This update reflects current Microsoft Rewards mechanics from an Australian user...
What Survivor Can Teach Us About Customer Retention
The cutthroat world of Australian Survivor is currently airing with the second iteration of Brains v Brawn. There is so many reasons why Survivor is my favourite...
Navigating Loyalty Programs in Central America
Central America is a region rich in history, vibrant culture, and emerging economic potential. Spanning countries like (but not restricted to) Guatemala, Honduras,...
Loyalty Fraud: United Mileage Plus protects against status match fraud
Major loyalty programs which support status tiers often run status match campaigns, but these can inadvertently open the door to status match fraud. These...
Loyalty Program Trends: What’s Hot and What’s Not
The landscape of customer loyalty programs has evolved rapidly over the years. As such, for loyalty managers and employees responsible for looking after their...
Do Loyalty Programs Work? Just ask McDonalds
MyMcDonald's Rewards, launched by the global fast-food giant, stands out as a prime example of an effective loyalty program that is reshaping customer engagement....
The Most Unexpected Industries Benefiting From Loyalty Programs
Loyalty programs have long been a staple in industries like retail, airlines, and hospitality. However, they are increasingly making waves in surprising sectors,...
Programas de fidelización malogrados: Cuentos con moraleja y lecciones aprendidas
La fidelidad del cliente es un factor crucial para el éxito a largo plazo, especialmente en este entorno tan competitivo. Empresas de diversos sectores invierten...
Cómo nombrar su programa de fidelización
Un programa de fidelización bien diseñado fomenta la lealtad a la marca, impulsa la repetición de negocios y proporciona datos valiosos sobre las preferencias y comportamientos de los clientes. Sin embargo,...
Gratificación instantánea o diferida: ¿Qué enfoque funciona mejor en los programas de lealtad?
“No one wants to be patient. No one wants to wait for anything. They want it right now - that instant gratification.” - P. J. Tucker Instant gratification has...
12 maneras de optimizar su programa de fidelización para las fiestas
Escrito por Eli Maynard y Amy Gavagnin En vísperas de las fiestas navideñas, en las que se prevé que el gasto de los consumidores supere el billón de dólares este año, los programas de fidelización...