Editor’s note, May 2026: This article was first published in April 2023. We updated it to reflect the current BCF loyalty program benefits and Club BCF positioning.

“Boating Camping Fishing is BCFing fun” – but is the BCF loyalty program rewarding enough to reel you in? Or is Club BCF casting a wide net but coming up empty?

BCF and the Club BCF loyalty program

BCF is a leading Australian retailer of boating, camping and fishing gear. The business launched in 2005 and now operates more than 160 stores across Australia. BCF sells camping equipment, fishing gear, boating products, kayaks and outdoor adventure essentials.

To reward its loyal customers, BCF offers Club BCF. The BCF loyalty program gives members access to pricing, credit offers, competitions and account-based perks.

The BCFing fun loyalty program benefits

Club BCF uses a member benefits framework. The program offers several perks to customers who sign up.

Customers can sign up online and access the following Club BCF benefits:

• Club pricing: Members receive exclusive member pricing in-store and online.
• Credit offers: Members can receive BCF credit offers through their account.
• Member competitions: Members can enter Club BCF competitions throughout the year.
• Receipt-free warranty: BCF stores Club purchases on the member account.
• Online account: Members can track orders, review offers and save wishlist items.

BCF also encourages members to keep their profile updated. This helps members receive current credit offers and promotional messages.

Members who opt in to marketing messages can receive Club BCF offers by email or text.

Reel in the savings with the BCF loyalty program

Whilst the program design is quite simple, there are still valuable reasons for BCF customers to sign up.

The most noticeable benefit is Club member exclusive pricing. Member prices are available in-store and online across boating, camping, fishing and other product ranges.

Whilst member prices only apply to selected items, some savings can be substantial. At the time of this May 2026 update, Club BCF listed the XTM Mighty Double Swag at $199.99 for members, compared with $499.99 for non-members.

BCF also listed the Tahwalhi Inflatable Stand Up Paddle Board 10’4 – Kalbarri at $169.99 for members, compared with $549.99 for non-members. The XTM Lightweight Hardtop Rooftop Tent showed a Club price of $1,999, compared with $2,499 for non-members.

These discounts become even more valuable for higher-priced items. For outdoor enthusiasts already looking to buy gear, signing up to Club BCF offers a simple way to save.

Lure you in, leave you hanging?

Unfortunately, like boating, it’s not all smooth sailing.

The discounts, credit offers and competitions give members a clear reason to join. However, the BCF loyalty program still has gaps in its value.

The program offers limited reasons to participate beyond member pricing and credit offers. Unless a Club price beats a competitor’s offer, members may only visit BCF when they already need a specific product.

BCF promotes member pricing, credit offers, competitions, receipt-free warranty and online account features. These benefits are useful, but they are not especially distinctive in loyalty program design.

In essence, Club BCF may attract members with strong offers. However, it does not provide enough incentive for incremental behaviour or long-term brand loyalty.

As loyalty consultants, we know the strongest loyalty programs do more than offer discounts. They create ongoing reasons for members to engage, spend and return.

Are You Reel-y Loyal?

The Expectancy Theory of Motivation proposes that people engage when they believe their effort will lead to a reward.

BCF does offer rewards through member-only pricing and credit offers. However, this structure may offer little consistent motivation to drive increased spend.

Two-tiered pricing can create value for members. However, it does not always cultivate deeper brand loyalty by itself.

This raises a fair question. Are Club BCF members loyal to the brand, or loyal to the deal?

The program may encourage purchases during strong offers. However, it may not build long-term loyalty for every member.

How To Catch More Fish

There is a vast pool of potential customers for BCF to attract through its loyalty program.

Kathmandu offers a more developed loyalty program, with points and additional member benefits. By contrast, BCF’s other main competitors, including Anaconda, Macpac and Camping World, use models closer to Club BCF.

These programs lean more heavily on member pricing, offers and promotional mechanics. This creates an opening for BCF to build something more distinctive.

Some potential ways to improve the BCF loyalty program are:

• Loyalty currencies framework: BCF could introduce a loyalty currency, such as points members earn and redeem for vouchers. Currently, Kathmandu is one of the few outdoor retailers in this category to offer a currencies framework.
• Maintain and strengthen member discounts: Despite the program’s flaws, BCF’s exclusive member prices offer clear value. BCF could strengthen them with more personalised offers based on members’ transaction history.
• Gamification: BCF could add game-like elements such as badges, bonus point opportunities and challenges. This could make the program more engaging and encourage members to participate more often.
• Social responsibility: BCF could incorporate environmental or community initiatives into the loyalty program. Given BCF products are used outdoors, environmental responsibility could feel especially relevant to members.
• Additional benefits: BCF could add benefits such as a birthday reward. To work well, the reward should feel personalised, relevant, valuable and easy to redeem.

BCF could explore these ideas with loyalty consultants who specialise in program design, member engagement and loyalty strategy.

Anchoring a loyalty revolution

There are untapped waters that BCF can navigate to improve its loyalty program.

While Club BCF shows potential, the program is still quite basic. It needs stronger loyalty mechanics to benefit both members and the business.

The simplicity of the program may work for BCF’s core audience. However, breaking camp and exploring new ways to engage members could strengthen the appeal and functionality of Club BCF.

Looking to improve your loyalty program?

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