Customer delight is a powerful technique for driving deeper member engagement. Psychological studies suggest that when a customer’s expectations are met, they will be satisfied and when a customer’s expectations are exceeded, they will be slightly more satisfied, but when a customer is unexpectedly delighted (commonly referred to as ‘surprise and delight’ in the loyalty industry) their satisfaction levels will be substantial.
La mala noticia, sin embargo, es que los afiliados pasarán de ganar el equivalente a una recompensa del 10% en sus estancias, a ganar el equivalente al 2% de devolución en sus estancias, lo que representa una devaluación masiva del 80%.
La imprimación es una técnica psicológica por la que la exposición a un determinado estímulo puede influir en la respuesta a un estímulo posterior.
The OnePass program launched into market a few months ago and brings 4 well-known brands together: Catch, Bunnings, Kmart and Target. I am a fan of the naming...
Specific to loyalty programs (and the wider field of marketing), the digital age has made it easier to observe what others are doing, at scale and over vast...
Loyalty programs are data collection machines. Across the globe, many companies are already experimenting or heavily using either machine learning or artificial...
We’ve seen loyalty programs gain more and more traction throughout COVID-19, because brands have had to adjust to running their operations differently and require...
Gap Inc have recently announced the launch of a newly integrated single loyalty proposition called “One Membership. Four Brands.”. The new program will aim to...
Bilt Rewards was recently launched to much fanfare, with tons of articles to be found by doing a quick Google search. Kairos, the company behind the idea, is...
Popeyes have just launched their new loyalty program, Popeyes Rewards. To y’all of my Australian based readers, Popeyes is a QSR with over 3,300 stores in the US...
Westfield knows a thing or two about real estate. And yet, they’ve launched an app which hardly justifies why anyone with a smart phone should dedicate any real...
As a Breitling owner, I was quite interested in their recently launched proposition called Breitling Select; a subscription based watch trial concept. Let’s take a...