Editor’s note, May 2026: This article was first published in February 2023, shortly after OnePass launched. This update reflects the current OnePass program, including expanded participating brands, Flybuys and Sister Club earn, delivery and returns benefits, and the wind down of Catch as a standalone retail business.

The OnePass program launched into market in 2022 and has continued to evolve. At launch, it brought together Catch, Bunnings, Kmart and Target. Today, OnePass has expanded across more Wesfarmers brands. These include Kmart, Target, Bunnings Warehouse, Officeworks, InstantScripts and Priceline.

I’m a fan of the naming convention, because it indicates simplicity and ease of use. Although there is value to be extracted, the program has also become broader and more layered. The opportunity now is to keep the member experience simple while more brands and benefits are added.

OnePass Registration

The registration experience was somewhat painful when OnePass first launched. As millions of consumers already had existing accounts with at least one of the original brands under the OnePass umbrella, a question would have been how to use all that data without duplicating accounts and causing significant data integrity issues.

The approach used was to link existing accounts to OnePass, which, in principle, is a good way forward. In practice though, the process was longer than expected. I had existing accounts with all of the original brands, and it took me a good 20 minutes to get everything linked, because the linking process for 2 of the 4 brands was quite convoluted. In my view, it’s worth revisiting that entire experience to optimise it, as many members would likely drop off at this stage – or simply not be able to link.   

Member login experience and member account

Each participating brand still has its own login experience, which can be confusing for some people.

This makes sense to a point, because not every customer will be a OnePass member. Customers still need to be able to shop directly with each brand. However, the more brands OnePass adds, the more important the linking and login experience becomes.

I like the ability to use OnePass to access multiple brands, because that is where the simplicity of the program should come through. The challenge is making the member experience feel genuinely seamless. If a member has to keep linking, logging in or checking which benefit applies at which retailer, the simplicity promised by the name starts to weaken.

Besides that, the member account has the basics required to manage it in a single portal. The member experience has clearly moved forward since launch, but the same challenge remains: OnePass needs to feel like one membership, not a collection of separate retailer accounts connected in the background.

OnePass key benefits

The headline benefit is still free delivery, but the program is now broader than it was at launch. OnePass members can get free delivery with no minimum spend on eligible items or orders when shopping online at participating brands including Kmart, Target, Bunnings Warehouse, Officeworks, InstantScripts and Priceline.

There is also more of an in-store loyalty angle now. OnePass members can earn 5x Flybuys points for every $1 spent in-store. This also applies to Click & Collect at Kmart, Target, Bunnings Warehouse and Officeworks.

Other current benefits include 365-day change of mind returns at Kmart, Target, Officeworks and Priceline. OnePass benefits also include Express Click & Collect at Kmart and Bunnings Warehouse, and eligible InstantScripts service benefits. Sister Club tier members can also collect 2 Sister Club points per $1 spent in-store at Priceline.

Current OnePass benefits by brand

Here’s what the current OnePass offer looks like at a brand level:

Kmart: free delivery on eligible items or orders, 5x Flybuys points in-store and with Click & Collect, 365 day change of mind returns and Express Click & Collect.

Target: free delivery on eligible items or orders, 5x Flybuys points in-store and with Click & Collect, and 365 day change of mind returns.

Bunnings Warehouse: free delivery on eligible items or orders, 5x Flybuys points in-store and with Click & Collect, and Express Click & Collect.

Officeworks: free delivery on eligible items or orders, 5x Flybuys points in-store and with Click & Collect, and 365 day change of mind returns.

Priceline: free delivery on eligible items or orders, 365 day change of mind returns, and 2 Sister Club points per $1 spent in-store for Sister Club tier members.

InstantScripts: free delivery on eligible prescription medication prescribed by an InstantScripts doctor, plus 30% off the first eligible InstantScripts service and 10% off each eligible service thereafter.

Catch was arguably the most evolved of the original brands, given its strong heritage in the eCommerce space. Since this article was first published, the role of Catch has changed significantly. This makes OnePass a more interesting case study. What started with a strong eCommerce influence now looks more like a broader retail membership strategy across the Wesfarmers group.

2026 update: OnePass has become broader

Since this article was first published in February 2023, OnePass has become a broader Wesfarmers membership program. The original OnePass offer centred on Catch, Bunnings, Kmart and Target. Today, the program includes benefits across Kmart, Target, Bunnings Warehouse, Officeworks, InstantScripts and Priceline.

The biggest shift is that OnePass is no longer just about free delivery. Members can now earn 5x Flybuys points in-store and with Click & Collect at Kmart, Target, Bunnings Warehouse and Officeworks. Sister Club tier members can also collect 2 Sister Club points per $1 spent in-store at Priceline.

OnePass has also moved further into health and pharmacy through Priceline and InstantScripts. This gives the program a broader everyday-shopping role than it had at launch.

In April and May 2026, OnePass also ran a six-month free membership offer for new and returning members, with benefits for current monthly and annual members as well. This positioned OnePass as a practical value tool during ongoing cost-of-living pressure.

OnePass: Final thoughts

If you’re an avid online shopper across the participating brands, the value is still easy to understand. One or two avoided delivery fees can cover a meaningful portion of the membership cost, particularly at $4 per month or $40 per year.

What OnePass does well is remove the friction of paying a delivery fee on smaller online orders. That is still a win for the customer, especially when everyday costs are high and free delivery can reduce unnecessary trips to stores.

The program is now more useful for in-store shoppers than it was at launch, mainly because of the 5x Flybuys earn at Kmart, Target, Bunnings Warehouse and Officeworks. That gives OnePass a clearer role beyond online delivery.

OnePass also doesn’t quite hit the mark in terms of seamless member experience just yet, but it should be recognised that undertaking this mission across multiple retail brands is a major piece of work.

The challenge is still the same. OnePass needs to feel simple. As more brands, benefits and exclusions are added, the program risks becoming harder to understand. The value is there, but the execution needs to keep living up to the promise of the name.

Do Loyalty Programs Work?

Looking for examples of best-practice loyalty programs from around the world that have delivered outstanding results? Check out our ‘Do Loyalty Programs Work?’ series.