There are loyalty programs, there are wellness programs, and then there is Discovery Vitality. Since its launch in 1997, Vitality has occupied a category of its...
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Philip Shelper
The Ultimate Guide to Chipotle Rewards
Chipotle Mexican Grill debuts “Rewards on Repeat,” a relaunch of its loyalty program designed to deliver more frequent rewards, greater flexibility and a...
The Ultimate Guide to OneASICS
ASICS has long stood for something bigger than sport. The Japanese word "anima sana in corpore sano" ("a sound mind in a sound body") is the foundation on which...
The Ultimate Guide To AMC Stubs
Whether you're a casual moviegoer or a dedicated film buff, understanding the AMC Stubs membership options can save you significant money on tickets, concessions,...
The Ultimate Guide To MyMcDonald’s Rewards
Since launching points earn in Europe in 2019, MyMcDonald's Rewards has grown into one of the largest loyalty programs on the planet. By the second quarter of...
M&S Transforms Sparks: Pounds Not Points, Personalisation Everywhere
Marks & Spencer has relaunched its Sparks loyalty program with a fundamental shift in strategy: real money rewards deposited into a digital wallet, AI-powered...
Do Loyalty Programs Work? Just Ask Auchan.
Auchan loyalty programs are not the most visible in global loyalty conversations. That is partly a function of geography; the French hypermarket group operates...
Should Australia Ban Frequent Flyer Programs to Break the Aviation Duopoly?
Tim Jordan built Bonza from an idea formed on his verandah, watching a Qantas plane fly overhead. Fifteen months and one million passengers later, it was gone. In...
Psychological Ownership in Loyalty Programs: The Science Behind “Mine”
There is a feeling that separates the most loyal customers of a brand from everyone else. It is not satisfaction or habit, but the feeling that something belongs...
The Iran War means global recession. Is your loyalty program ready?
The economic shockwave is here In early 2022, recession seemed imminent, but the world muddled through. Inflation was painful but manageable. Interest rates rose...
Loyalty programs in the age of AI agentic commerce
For most of eCommerce history, the shopper was a person with a browser. Moving forward, the shopper will increasingly be an AI agent that can research options,...
La verdadera historia de los programas de fidelización
Loyalty programs have been around for hundreds of years, with approaches becoming more sophisticated over time. This article chronologically details the evolution...