Editor’s note, May 2026: This Sleep Number Rewards review now reflects the current program name, Smart Sleeper positioning and app-led member experience.
Sleep Number Rewards is a loyalty program for Sleep Number, an American manufacturer of mattresses, bed foundations and bedding accessories. The program was previously known as InnerCircle Rewards.
To offset a typically long purchase cycle, Sleep Number uses gamification to extend the customer relationship beyond the initial purchase. It also helps drive product adoption, referrals, new sales and better sleep habits.
How does Sleep Number Rewards work?
Members can earn points by completing activities through the program. When members earn enough points, they move to the next reward tier. Rewards may include reward certificates, sweepstakes entries or other selected prizes. Points have no monetary value, but rewards can apply toward Sleep Number purchases.
The program offers members several benefits and features:
- Exclusive Smart Sleeper discounts
- Savings to share with friends and family
- Reward certificates when referred customers purchase a smart bed
- Points for completing eligible program activities
- Rewards redeemable toward Sleep Number purchases
- Access to current offers, referrals and rewards through the member account
Gamificación del sueño y el bienestar
The unique element is how Sleep Number ties the product to an engagement-based program design. The program uses gamification elements to stimulate desirable behaviours.
Members can earn points for eligible activities. These activities may include referrals, reviews, product education and sleep-related content.
Members can now access Sleep Number Rewards through the Sleep Number app. The app connects smart bed controls, sleep insights, rewards, referrals, support and product shopping. This makes the program part of the customer’s everyday sleep routine.
By using a gamification-focused strategy, Sleep Number creates more reasons to engage with customers. From a business perspective, this likely increases the data and insight Sleep Number has about its community. That matters in a category with a long purchase cycle. Most mattresses last between seven and 10 years, so ongoing engagement becomes a valuable differentiator.
Sleep Number Rewards remains a strong example of gamification in a long purchase cycle. It gives customers reasons to engage long after the initial bed purchase.
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