A well-designed loyalty program fosters brand loyalty, drives repeat business, and provides valuable data on customer preferences and behaviors. However, a crucial...
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Guides
Shopify Loyalty Programs: The Definitive Guide For eCommerce
Building a loyal customer base can be a game-changer for any eCommerce business. As loyalty consultants, we know first-hand that loyalty programs are a powerful...
Unpacking the Data Dilemma: A Guide to GDPR and Privacy in Loyalty Programs
Data privacy in loyalty programs is not just a legal obligation, it is a matter of consumer trust. Program members expect their data to be safe, secure and used to...
12 ways to optimise your loyalty program for the festive season
Written by Eli Maynard and Amy Gavagnin As the holiday season ignites a surge in consumer spending (expected to exceed $1 trillion this year), loyalty programs...
17 of the Best Loyalty Software Platforms for 2024 and Beyond
Written by Scott Harrison and Eli Maynard In the modern business landscape, loyalty programs have emerged as indispensable tools for driving both customer...
How to give your loyalty program a unique edge
Why does your loyalty program need a unique edge? The need for a unique edge in your loyalty program strategy has never been greater. In the US, consumers are...
Navigating Loyalty Programs in Southeast Asia
Scenic aerial view of Halong Bay in Vietnam at sunset Southeast Asia is a diverse region with over 650 million people, and its loyalty program landscape is just as...
Four top technology trends for loyalty programs
In the dynamic landscape of customer engagement, loyalty programs have been undergoing a technological evolution, with cutting-edge innovations reshaping their...
How to Create a Loyalty Program That Gen Z Will Love
In the ever-evolving landscape of the consumer market, catering to the preferences of different generations is key to success. Generation Z (Gen Z) is quickly...
Exploring 11 Different Types of Loyalty Program Frameworks
When developing a loyalty program strategy, choosing the right loyalty program framework is a critical decision to drive customer engagement and retention. This...
5 Reasons Why Your Business Should Have a Loyalty Program
Amidst fierce market competition, customer loyalty plays a vital role in the success of any company. With the guidance and expertise of a loyalty agency, one...
Do Loyalty Programs Really Work?
In recent years, loyalty programs have rapidly become a staple for businesses looking to redefine the relationship between brand and customer. What was once a...