The “fit and healthy” trend has forced the fitness industry to rethink their model. Instead of individuals being told they need to keep fit and healthy (and...
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Revisiones de los programas de fidelización
Programa de socios de H&M: No es el peor, pero necesita mejoras
H&M is highly popular for their on-trend, affordable range of clothing across all categories. I only recently learned of their loyalty program, however, after...
Tea Drop Rewards: A well brewed loyal-tea program
According to legend, tea was first discovered in 2737 BC when the second emperor of China, Shen Nong, a renowned herbalist, found that a leaf from a nearby bush...
Vans Family: An Off The Wall Loyalty Program
In 1966, Paul van Doren, his brother James and a couple of friends opened a shoe business in Anaheim, California. They manufactured canvas deck shoes with grippy...
Frank Body’s Hotel Pink: Harnessing the power of member generated advocacy
Frank Body is a very well-known skin care brand popular for its signature coffee-scrub, but even more so for the brand’s clever embodiment and personification of...
Rebel Active – Big benefits, will they deliver?
Visiting Rebel Sport was my favourite shopping experience as a kid. I loved running around the store, bouncing a ball and browsing the latest footy boots. Back...
Disney lanza un programa de fidelización muy poco mágico: Magic Key.
El lugar más feliz del planeta lanza el programa de fidelización más beige, caro y decepcionante del planeta. ¿Cómo es posible que se esté vendiendo todo? El programa: El programa Disney...
Kogan First is Ruslan some competitor feathers
It is Kogan’s price leadership, product range and ability to scale that has elevated the company to a level where they are genuine competitors in the Australian...
El programa de puntos JRE: La fidelidad de los japoneses se basa en la comodidad
Those of you who have travelled to the land of the rising sun know just how dependent the everyday citizen is on trains, with an average...
Marvel Insider: A SUPER loyalty program. Here’s why.
Marvel superheroes and comic books are a much-loved part of popular culture, contributing billions of dollars’ worth in collectible action figures and movies every...
M life Rewards – What happens in Vegas (does not have to stay) in Vegas
The MGM Grand – the famous fluorescent green building in Las Vegas that has been host to countless major entertainment events over the years. Think shows from The...
La Escuela del Futuro de la BYJU domina el arte de la gamificación del aprendizaje
You may have seen the ads on LinkedIn promoting coding classes for kids from BYJU’s Future School. With my kids obsessed by video games and stuck in lockdown in...