Most loyalty tier structures were built to reward spend. The problem is that spend alone is a poor proxy for the behaviours organisations actually want to drive....
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Subscription Fatigue Is Real. Can Loyalty Be the Antidote?
The subscription economy is booming. Consumer patience is not. Here's what brands need to consider before layering loyalty and subscriptions together. On paper,...
The Essentials of PayPay Japan’s Loyalty Program
PayPay is one of the most compelling examples in Asia of how a mobile payments platform can evolve into a powerful, mass market loyalty ecosystem. Launched in...
Designing DTC Loyalty Programs for Scale, Profit and ROI
Stop rewarding everyone. Start rewarding the right ones. Learn how DTC loyalty programs can drive predictable revenue, reduce churn, and scale profitably. For most...
Why Customers Ignore Most Loyalty Programs
Loyalty programs are designed to create a mutually beneficial relationship where brands get repeat business and in return, customers get rewarded. Yet despite...
Rewarding the Regulars: A Review of The Coffee Club Rewards Program – The Club
The Coffee Club Rewards Program - The Club The Coffee Club was founded in Brisbane in 1989 and has since grown into one of Australia’s largest café chains. There...
Loyalty programs in the age of AI agentic commerce
For most of eCommerce history, the shopper was a person with a browser. Moving forward, the shopper will increasingly be an AI agent that can research options,...
Luxury loyalty is booming. You just might not see it.
A few weeks ago, some of the Loyalty & Reward Co team took a little field trip into the luxury floors of David Jones. We weren’t browsing for ourselves. We...
What Customers Lose When Finance Wins
Companies launch loyalty programs to acquire new customers, drive incremental sales, repeat purchases, frequency, share of wallet, etc... pick your KPI. And yet,...
Re-Designing a Stagnant Loyalty Program: 9 Signs You Need a Strategic Makeover (And How to Fix It)
Customers join plenty of loyalty programs, but actively use only a select few. Participation alone does not prove loyalty, and it certainly doesn’t guarantee...
Loyalty and Revenue Management Explained
A simple guide to understanding how yield optimisation and customer loyalty can work together to create sustainable growth. Every business that sells a limited...
La verdadera historia de los programas de fidelización
Loyalty programs have been around for hundreds of years, with approaches becoming more sophisticated over time. This article chronologically details the evolution...