With 271 million members at the end of 2025 and member stays accounting for 75% of room nights across the US and Canada, Marriott Bonvoy is the largest...
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How Sustainability is Reshaping Loyalty
Loyalty programs have always reflected what brands think their customers value. For decades, that meant discounts, free products, and status perks. But something...
Serie de Psicología de Lealtad: Teoría de la Identidad Social
Cientos de miles de pasajeros se mueven cada día entre Santiago, Lima, Bogotá y São Paulo. Parejas, familias, ejecutivos y viajeros solitarios... todos pasan por...
What BTS Can Teach Brands About Human-Centric Loyalty
Transactional loyalty and emotional loyalty are not the same thing. A customer might stay because the rewards are convenient. Because the friction of leaving feels...
Your hotel doesn’t want to clean your room
Being privileged to travel constantly around the world, I stay in a lot of hotels. One thing is very clear; hotels do not want to clean your room during your stay....
Same, same, but different? Why member benefit programs are losing their power
Across the globe, there is no shortage of member benefit programs. Consumers now receive access to discounts, perks and offers through many of the brands they are...
Afterpay Plus is a $120/year answer to a question nobody asked
I'm a loyalty nerd. I received this email from Afterpay with the subject line 'You're eligible for an upgrade', and it had me clicking before I'd finished reading...
Master Guide: Sephora Beauty Insider Explained
Editor’s note, May 2026: This master guide has been updated to reflect current Sephora Beauty Insider tiers, rewards, birthday gifts, savings events and Beauty...
The Ultimate Guide To DICK’S Sporting Goods ScoreCard
Editor’s note, May 2026: This guide has been updated to reflect current ScoreCard benefits, the relaunched DICK’S Credit Card program[40] and the latest reward...
Do Loyalty Programs Work? Just Αsk McDonald’s
Editor’s note, May 2026: This article was first published in September 2024. It has been updated to reflect current MyMcDonald’s Rewards performance, reward tiers...
Serie de Psicología de Lealtad: Teoría de la Disonancia Cognitiva
Planeabas ir a El Palacio de Hierro a comprar zapatos y gastar USD$300 o USD$400. Pero ya estando ahí, también saliste con una bolsa increíble de Burberry de casi...
3 tipos de programas de fidelización financiados por comerciantes
Editor’s note, May 2026: This article was first published in October 2022. It has been updated to reflect current merchant funded loyalty program models, including...