Companies launch loyalty programs to acquire new customers, drive incremental sales, repeat purchases, frequency, share of wallet, etc... pick your KPI. And yet,...
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Re-Designing a Stagnant Loyalty Program: 9 Signs You Need a Strategic Makeover (And How to Fix It)
Customers join plenty of loyalty programs, but actively use only a select few. Participation alone does not prove loyalty, and it certainly doesn’t guarantee...
Loyalty and Revenue Management Explained
A simple guide to understanding how yield optimisation and customer loyalty can work together to create sustainable growth. Every business that sells a limited...
La verdadera historia de los programas de fidelización
Loyalty programs have been around for hundreds of years, with approaches becoming more sophisticated over time. This article chronologically details the evolution...
MANSCAPED Launches Members Only Rewards, an Elevated Loyalty Experience
Loyalty & Reward Co are thrilled to see client MANSCAPED® take loyalty to the next level with the launch of Members Only Rewards, an evolution of MANSCAPED’s...
AAdvantage The First Modern Loyalty Program
After World War I, America was moving quickly into modernity with factories expanding, cities growing, and new technologies becoming part of daily life. Aviation...
The Data Bargain
For decades, loyalty has been built on an unspoken bargain. Consumers provide data, and in exchange, they expect value. This data bargain, known as value exchange,...
Loyalty & Reward Co Launches Global Loyalty Technology Solutions Directory 2025
Loyalty & Reward Co are proud to announce the launch of the Loyalty Technology Solutions Directory - a dedicated resource to help businesses make sense of...
Panera Bread Turns Everyday Habits into Loyalty
In loyalty, the biggest wins rarely come from chasing the occasional splurge. They come from owning the everyday. The brands that succeed are the ones that turn a...
The Ultimate Loyalty RFP Template: What to Include When Going to Market
A practical guide for CMOs, Heads of Product, and Loyalty Leaders on selecting the right loyalty platform - complete with evaluation criteria, pricing...
The Story Behind Target Circle Through the Red Bullseye
Target, the American retail giant, didn’t start with its recognizable bullseye logo and bright red trolleys. It all began in 1902 as Goodfellow Dry Goods, a...
Desde el asiento 15A
Hacía tiempo que no volaba con Aeroméxico. No por disgusto, simplemente la vida me llevó por otras rutas. Pero en los últimos seis meses he elegido a la aerolínea,...