Psychology has demonstrated that consumers do not just feel emotional connections to preferred brands, but they adopt them as part of their identity. Tajfel (1978)...
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Serie Psicología de la Fidelización: La Ley del Efecto y el Ejercicio
The Law of Effect and Exercise, what is it and how does it relate to business? It sounds like a type of workout. Many may not know that there are psychological...
Receipt Scanning in Loyalty Programs
Receipt scanning is a form of loyalty technology where a member is able to take a photo of their receipt via their smartphone, which they can upload to receive...
Vinculación de tarjetas y cuentas bancarias en los programas de fidelización
Brands are increasingly considering the adoption of card-linking and bank account-linking to supplement their loyalty program proposition for customers. Banks,...
Serie Psicología de la Fidelización: El placer del cliente y la teoría de los efectos de decisión
Customer delight is a powerful strategy that brands can use either tactically or as an ongoing technique to drive deeper member engagement. The emotion of...
Fidelización Web3: Una introducción
Loyalty & Reward Co first explored the use of blockchain in loyalty in 2017, which included a world-first research project at the University of NSW. Since...
Next Best Action Platforms to Build Customer Loyalty
The loyalty tech landscape is growing, with rapid development of technological and innovative solutions to suit any and every loyalty concept. One area that has...
Operant Conditioning: Insights from B.F. Skinner
La teoría del condicionamiento operante (19481) fue desarrollada por un tipo llamado B.F. Skinner. Skinner era un profesor de psicología de la Universidad de Harvard...
Serie Psicología de la Fidelización: Efecto Progreso Dotado
Many loyalty programs tap into the psychological phenomenon of the Endowed Progress Effect to motivate members to advance towards a goal. It refers to the idea...
The oversaturation of points programs: Are you too late to the points party?
The loyalty landscape across all industries has become oversaturated with meaningless points programs. This has largely manifested as a result of industry...
Beneficios para los miembros de Bayfield: La decepción local
Pequeñas empresas y enfoques locales del diseño de programas de fidelización A muchas empresas les gusta conceder títulos a sus clientes. Esto es aún más frecuente en las empresas...
Panorama de los programas de fidelización por suscripción de pago
Subscription programs (also known as paid-membership or premium loyalty programs) can be witnessed across a multitude of industries particularly travel and retail....