International travel only recently resumed for Australians. Some of the friction points of travel may have been forgotten for a time during the Covid19 pandemic,...
All the loyalty insights from our expert team.
Function of Beauty’s Function with Benefits program
Function of Beauty is an American haircare provider that began by specialising in personalised formulas to fit individuals. Customers can customise everything from...
Airlines can better utilise back-of-seat screens to boost member exclusivity
In 1988, the Airvision company introduced the first back-of-seat inflight systems using LCD technology for Northwest Airlines. The introduction of this...
Psicología de lealtad: sorprende y deleita a los miembros de tu programa por tan solo $1 peso
Es sorprendentemente fácil hacer que los miembros de un programa de fidelización se sientan felices y, por asociación, que tengan sentimientos positivos hacia la...
15 unique reward program offerings
Programs offering a free beverage, exclusive flight offers, or a room upgrade for members are fairly commonplace. However,...
Lacklustre loyalty schemes: Why do so many loyalty programs look the same?
The internet has brought in a loyalty program copy-cat era. Many loyalty programs today offer similar rewards or such a variety of rewards that the program becomes...
The Paradox of Choice in Loyalty and Rewards Programs
People love the idea of more choice. Or do they… Brands will often assume that offering customers more information, more options, more choice will make the...
Referrals: Boosting Loyalty in Live Music Events
There is no doubt the live music industry has taken a major hit over the past few years. Now, they’re trying to bring back the crowds whilst navigating a...
A cryptocurrency that can provide electricity. The implications for loyalty programs in the future.
Is Crypto collapsing? Over the last month the web has been exploding with prophecies of a crypto market collapse. Bitcoin, the world’s largest cryptocurrency, fell...
Buddies: A rewards program for man’s best friend
BLUE Buffalo is the proud manufacturer of quality pet foods, claiming to use only the finest natural grains and ingredients across their extensive range of meals,...
Games and Loyalty Programs: Building Brand Loyalty through Play
Video games are mainstream, and smartphones and technological advancements have significantly reduced the cost and execution for companies looking to take...
Fractional Shares (or Stock) offer new ways to reward customers
Updated 31st October 2023: Upstreet has since closed down after four years of operations. Card-linking and bank account-linking is booming in a big way, and...