Since us Sydneysiders are stuck in lockdown for the foreseeable future, I thought it ripe for a little dreaming. C’mon, over the past year we’ve all been asked the...
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Klarna buys Stocard.
Klarna, the Swedish payment giant, purchased Stocard in 2021. Stocard launched to solve the problem of finding a better way to store loyalty program cards that...
I just executed a Yak Pay triple dip. Now I’m drowning in Points.
The world is a depressing place at the moment with pandemic lockdowns, closed borders and far too many people sick and dying. With many turning their attention...
Jeep ‘Badge of Honor’ master the micro-community
Micro communities can make brands. That’s because brands which successfully create a connected micro-community of engaged members can suddenly find themselves with...
Grill’d cooks up a tasty and generous loyalty program; Relish
Other than being well-known for healthy burgers (ignore the chips and Pepsi), Grill’d are also famous for their Local Matters bottle cap program. When making an...
GYG’s GOMEX Loyalty Program: Not quite the Mexican Fiesta
I’m a big fan of Mexican food. I mean who doesn’t like that sweet blend of sour cream, cheese, meat, rice and guacamole all tucked into a flour tortilla? I’m also...
Google’s Cookieless Delays, Time To Focus On Zero Party
Google’s plans to phase out support for third-party cookies has been delayed until 2023; originally slated for early 2022. It is a welcome extension to an...
Bilt Rewards - una forma de ganar puntos en sus pagos de alquiler.
Bilt Rewards was recently launched to much fanfare, with tons of articles to be found by doing a quick Google search. Kairos, the company behind the idea, is...
The loyalty battle among beauty brands: Go-To Vs Mecca who will win?
The battle among the beauty brands is fierce across the industry. With the ability to leverage highly sought-after sample products as rewards, the beauty industry...
Bald men don’t buy shampoo, and other lessons in loyalty
As a bald man, whenever I walk into a store that sells hair care products, I often think, ‘Why are they selling that? I haven’t used shampoo for 25 years. It makes...
Uber busca una tajada del éxito de las suscripciones con el lanzamiento de Uber Pass: ¿merece la pena?
I have watched the Uber Rewards program like a hawk since before it even launched in Australia. I actually wrote a blog article about it when they were piloting...
Westfield Plus: just another app taking up smart phone real estate.
Westfield knows a thing or two about real estate. And yet, they’ve launched an app which hardly justifies why anyone with a smart phone should dedicate any real...