In today’s landscape, customer retention and customer loyalty are dependent on delivering a smooth experience which always meets expectations. Whilst exceeding...
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Smith’s Spinning Up A Massive Marketing Database With Their Latest Promotion
Smith’s latest promotional campaign is set to deliver them a sizeable marketing database thanks to a clever gamification design which invites customers to spin a...
Reinventing texting for customer retention
SMS isn’t innovative, and perhaps feels like an outdated or expensive channel with the rise of messaging apps and the cost-effectiveness of email, however if SMS...
Cadbury’s Eggcelent application of gamification
Cadbury definitely didn’t invent the chocolate treasure hunt, but they sure are taking it to the next level with the execution of their new Crème Egg campaign in...
Telstra may soon be launching a new loyalty program
The AFR recently published an article suggesting that unnamed marketing sources within Telstra had all but confirmed the planned launch of a new loyalty program...
Qantas Frequent Flyer Connects Consumer And Business Rewards Accounts
Qantas Loyalty has launched a new convenience feature for a sub-set of their frequent flyer program members; the ability to connect a consumer account and a...
eBay Plus just became relevant with major Coles partnership
eBay Plus was fully launched in June 2018 in the Australian market, with a range of benefits including free delivery on Plus items, free returns on Plus items,...
Introducir la gamificación en el mercado es más fácil de lo que parece.
Gamification (i.e. using elements of game-play in non-game environments) is a really great way to get consumers to engage with your brand and attain cut-through...
Hyper-personalisation is a consumer expectation; why are so few companies doing it well?
The sub-optimal use of consumer data is a constant bugbear to many industry experts and consumers alike. Most companies have a myriad of data sources, across a...
Rewardle is ramping up the value offers, and they’re good.
Rewardle offers the convenience of using a single membership to manage collecting points, redeeming rewards, ordering and making payments (via their app) at cafes...
My Dad joined Uber Rewards and here’s his experience.
Uber selected Pittsburgh Pennsylvania to trial driverless Uber Cars, and now ‘The Burgh’ has also been selected as the first city to roll out the highly...
Marley Spoon wants me back.
As a seasoned loyalty management consultant, I’ve enjoyed exposure to the inner workings of many companies to understand their loyalty program strategy and their...