I don’t shop there myself, but my kids seem to love Uniqlo clothes, so last weekend we picked up some Minions t-shirts and headed to the register. Joining the...
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Invierta en su educación para la lealtad.
Make 2020 more meaningful with the ADMA Loyalty Programs Masterclass. With practical hands-on learning from Australia’s leading loyalty consulting agency, Loyalty...
When gym is life (and a lot of money)
Some of the hottest new gyms have achieved phenomenal successes through understanding the critical role social identity and community play in maintaining customer...
Qantas Frequent Flyer announces major changes. Here they are.
With Olivia Wirth previously heading up PR for Qantas, the carefully staged press conference (announced days earlier and successfully generating lots of free press...
Watch Rocketman to rocket your points earn
The other day I bought some movie tickets for my wife and I to see the new Elton John biography, Rocketman. For those of you contemplating seeing it - yes, it...
New Apple Credit Card providing pretty substantial rewards
Apple are going to be rolling out a credit card, in partnership with Goldman Sachs and Mastercard later this year and the rewards are compelling. No frequent flyer...
Calling relevancy, is there any relevancy anywhere?
It’s tough to cut through all the clutter and noise and make your brand / message stand out. For you marketers out there, I totally get it. However, the one thing...
Are KIA steering customers towards real benefits?
Yesterday it was announced that KIA motors are launching their new KIA Ownership Rewards Program named KORP, promoting that they will be offering ‘huge discounts...
Hilton Honors falls short of expectations
In today’s landscape, customer retention and customer loyalty are dependent on delivering a smooth experience which always meets expectations. Whilst exceeding...
Smith’s Spinning Up A Massive Marketing Database With Their Latest Promotion
Smith’s latest promotional campaign is set to deliver them a sizeable marketing database thanks to a clever gamification design which invites customers to spin a...
Reinventing texting for customer retention
SMS isn’t innovative, and perhaps feels like an outdated or expensive channel with the rise of messaging apps and the cost-effectiveness of email, however if SMS...
Cadbury’s Eggcelent application of gamification
Cadbury definitely didn’t invent the chocolate treasure hunt, but they sure are taking it to the next level with the execution of their new Crème Egg campaign in...