IKEA FAMILY loyalty program: Did they just remove the free coffee perk?
9 June 2020
Philip Shelper

Just when you thought life couldn’t get any worse . . .

Today I received a very cryptic email from IKEA FAMILY stating:

We wanted to let you know that on 1 September 2016, we’re changing some of the benefits of the IKEA FAMILY membership program.”

There’s no information at all regarding what the changes are. Nothing. Intrigued by this mystery I waded through my old IKEA FAMILY collateral, and the only change I can see is . . . no more free coffee at the cafeteria.

I tried contacting IKEA for comment, but no response. All other aspects of the program appear to be intact. The product discounts, insurance & returns benefits, charity donation, and the chance to win a $250 gift card each week are all still there.

The IKEA email appears to be more about ticking off a legal requirement than being open and transparent with IKEA FAMILY members. For a free program which already delivers incredibly little value, the removal of free coffee is a bitter taste indeed.

<a href="https://loyaltyrewardco.com/author/philip/" target="_self">Philip Shelper</a>

Philip Shelper

Phil is the CEO & Founder of Loyalty & Reward Co, the leading loyalty consulting firm. Loyalty & Reward Co design, implement and operate the world’s best loyalty programs for the world’s best brands. Phil had previously worked in loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Phil is the author of ‘Loyalty Programs: The Complete Guide’, the most comprehensive book on loyalty programs on the planet.

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