London, 12-13 November, 2024
The upcoming Loyalty Programs: The Complete Masterclass in London, 12-13 November 2024, will provide industry professionals with cutting-edge insights into the complex and ever-evolving loyalty industry.
Participants can expect to gain a deep understanding of various types of loyalty programs and their effectiveness in driving customer acquisition, spend, and retention.
Led by global experts, including highly-experienced loyalty consultants, the loyalty Masterclass will equip attendees with the knowledge and tools needed to create and manage successful loyalty initiatives in an ever-evolving market.
What to expect from the loyalty Masterclass
Course overview
Loyalty Programs: The Complete Masterclass is the world’s leading loyalty education course. This comprehensive two-day course covers all aspects of best-practice loyalty programs, drawing on content from the course textbook, “Loyalty Programs: The Complete Guide,” academic research, and decades of combined industry experience.
Participants can expect to gain in-depth knowledge on various topics, including the history of loyalty programs, loyalty psychology, best-practice principles, data and lifecycle marketing strategies, emerging technologies, and commercial modelling. The course also addresses fraud risks and the future of loyalty, providing a well-rounded understanding of the loyalty landscape.
Target audience
The Masterclass is designed for a diverse range of professionals in the loyalty industry. It caters to employees, business owners, and marketing professionals looking to grow and engage their customer base, drive repeat purchases, and differentiate from competitors. Recent attendees have included representatives from major brands such as Lego, Costa Coffee, Vodafone, ASOS, Virgin Red, Mastercard, and H&M.
Key learning objectives
The primary objective of the Masterclass is to equip attendees with the knowledge and tools needed to create and manage successful loyalty strategies.
By the end of the course, attendees will have gained insights to design or evolve best-in-class loyalty programs that drive deep member engagement and incremental ROI.
Core topics covered
The Masterclass covers a comprehensive range of topics essential for understanding and implementing successful loyalty programs.
Participants will gain insights into the history of loyalty programs, tracing their evolution and learning from past successes and failures.
The course delves deep into consumer psychology, exploring the motivations behind customer loyalty and how to leverage these insights for program design.
A key focus is on rewards strategy, where attendees will learn to design and source compelling incentives that drive desired behaviors.
The Masterclass provides an incredibly detailed loyalty program design overview, covering best practices and innovative approaches. Loyalty technology is another crucial area, with discussions on emerging capabilities and how to harness them effectively.
Loyalty marketing and omnichannel personalisation strategies are explored in depth, teaching participants how to create seamless, personalised experiences across critical touchpoints along the customer journey. The course also covers gamification techniques to enhance engagement and retention.
Commercial modelling insights will help attendees understand the financial aspects of loyalty programs and how to measure their ROI.
Lastly, the Masterclass looks at the future of loyalty programs, discussing emerging trends and exciting possibilities.
Throughout the course, fraud risks and mitigation strategies are addressed, ensuring participants can protect their programs and maintain customer trust.
Expert presenters and networking opportunities
Loyalty Programs: The Complete Masterclass offers attendees a unique opportunity to learn from industry leaders and engage with peers in the loyalty sector. The course features a blend of certified professionals and guest speakers, providing diverse perspectives on loyalty program strategies.
Industry leaders
The Masterclass is delivered by certified professionals from Loyalty & Reward Co; Philip Shelper (CEO & Founder) and Kate Pay (Strategy Consultant). These experts bring decades of combined experience, having worked with over 120 major brands globally. Their insights draw from practical applications and academic research, offering a comprehensive understanding of loyalty program dynamics.
Guest speakers
To enhance the learning experience, the course includes two special guest presenters. Charlie Hills from Mando and Sam Panzer from Talon.One will share their expertise, offering unique insights into rewards strategy, loyalty technology and marketing execution.
Peer networking sessions
The two-day course provides ample opportunities for attendees to network with like-minded professionals in the loyalty industry. These sessions allow participants to exchange ideas, discuss challenges, and form valuable connections.
Loyalty Masterclass logistics
Dates and venue
Loyalty Programs: The Complete Masterclass is scheduled for 12-13 November 2024, from 9:30am to 5:30pm each day. The event will take place at Runway East Bloomsbury, located at 24-28 Bloomsbury Way, London WC1A 2SN. This centrally located venue provides an ideal setting for the two-day intensive course.
Materials provided
All attendees will receive a signed copy of “Loyalty Programs: The Complete Guide (2nd Edition),” which serves as the official textbook for the course. This comprehensive guide provides in-depth insights into loyalty marketing strategies and program design.
Additionally, participants will receive certification upon completing the course, independently certified by The CDP Certification Service. This certification authorises graduates to use the title “Certified Loyalty Expert™” and the Loyalty Programs: The Complete Masterclass graduate emblem.
Attendees will also gain access to the exclusive Masterclass LinkedIn alumni group, fostering ongoing networking and knowledge-sharing opportunities within the loyalty industry.
Book your loyalty Masterclass spot now
Book your spot for Loyalty Programs: The Complete Masterclass now.
