by Philip Shelper | 20 Apr 2020 | Guides
___ Loyalty programs have been around for hundreds of years, with approaches becoming more sophisticated over time. This article is the most in-depth look into the history of loyalty programs ever written, and covers the most significant phases of loyalty program...
by Philip Shelper | 22 Sep 2024 | News
London, 12-13 November, 2024 The upcoming Loyalty Programs: The Complete Masterclass in London, 12-13 November 2024, will provide industry professionals with cutting-edge insights into the complex and ever-evolving loyalty industry. Participants can expect to gain a...
by Eli Maynard | 18 Sep 2024 | Articles, Do Loyalty Programs Work
MyMcDonald’s Rewards, launched by the global fast-food giant, stands out as a prime example of an effective loyalty program that is reshaping customer engagement. This innovative approach has not only boosted McDonald’s market position but also set new...
by Hunter Murray | 18 Sep 2024 | Articles, Do Loyalty Programs Work
Zalando, a leading European online fashion retailer, has demonstrated the effectiveness of subscription-based loyalty programs through Zalando Plus. This program has enhanced customer retention impacting the company’s bottom line, showcasing the power of...
by Vincent Ward | 17 Sep 2024 | Articles, Do Loyalty Programs Work
In the fast-casual dining industry, Chipotle has earned a reputation not only for its famous burritos but also for revolutionising customer loyalty. The restaurant chain has set a new standard for how restaurants build lasting relationships with their customers. As...
