by Hunter Murray | 30 Aug 2022 | Articles
With member benefits programs increasing in prevalence and popularity (where loyalty programs provide third-party offers to their members such as discount movie tickets, gift cards, accommodation, experiences and more), an industry has developed to provide support....
by Georgette Mikhael | 30 Aug 2022 | Articles
Loyalty programs can introduce payments and digital wallet capabilities via app solutions which allow members to hold everything in a single place (convergence). This feature allows members to use their loyalty account as an all-in-one wallet, which can support any...
by Max Savransky | 23 Aug 2022 | Articles
Loyalty programs are data collection machines. Across the globe, many companies are already experimenting or heavily using either machine learning or artificial intelligence models to support operations and gain invaluable insights and efficiencies. For companies...
by Riley Cook | 16 Aug 2022 | Articles
The Law of Effect and Exercise, what is it and how does it relate to business? It sounds like a type of workout. Many may not know that there are psychological principles behind almost all major decisions within business and marketing. Loyalty programs are no...
by Scott Harrison | 9 Aug 2022 | Guides
Brands are increasingly considering the adoption of card-linking and bank account-linking to supplement their loyalty program proposition for customers. Banks, card schemes and major coalition loyalty programs are all investing heavily in the convergence of payments...
