by Scott Harrison | 30 Oct 2024 | Articles
Loyalty & Reward Co’s American team attended Loyalty Summit 2024 (as Gold Sponsors), where industry leaders gathered to explore the evolving landscape of loyalty programs within travel, hospitality, and airlines. The discussions covered coalition models,...
by Philip Shelper | 28 Oct 2024 | Articles, Do Loyalty Programs Work
Loyalty programs have become a cornerstone of modern marketing strategies, prompting businesses to invest heavily in these initiatives. However, a critical question remains: Do loyalty programs work? This comprehensive review delves into the scientific evidence...
by Scott Harrison | 22 Oct 2024 | Articles, Loyalty Fraud
First-party fraud is a deceptive practice where a member of a loyalty program exploits the system for personal gain, often in ways that are difficult to detect. This type of fraud can occur on a small scale but, if left unchecked, can significantly erode profits and...
by Eli Maynard | 16 Oct 2024 | Articles, Loyalty Fraud
Major loyalty programs which support status tiers often run status match campaigns, but these can inadvertently open the door to status match fraud. These campaigns, typically offered by airlines and credit card programs, allow high-status members from other programs...
by Philip Shelper | 9 Oct 2024 | Articles, Do Loyalty Programs Work
Tesco Clubcard provides an exceptional case study of a company that has continually utilised data and technology to revolutionise their customer engagement strategy and operations, and their recent Clubcard Challenges are no exception. From the Clubcard launch in the...
