by Philip Shelper | 9 Oct 2024 | Articles, Do Loyalty Programs Work
Tesco Clubcard provides an exceptional case study of a company that has continually utilised data and technology to revolutionise their customer engagement strategy and operations, and their recent Clubcard Challenges are no exception. From the Clubcard launch in the...
by Federico Couret | 8 Oct 2024 | Articles
La historia de los programas de lealtad Los programas de lealtad han existido durante cientos de años; sin embargo, cada día evolucionan, adoptando formas más sofisticadas. Este artículo ofrece el análisis más completo disponible sobre la historia de los programas de...
by Philip Shelper | 22 Sep 2024 | News
London, 12-13 November, 2024 The upcoming Loyalty Programs: The Complete Masterclass in London, 12-13 November 2024, will provide industry professionals with cutting-edge insights into the complex and ever-evolving loyalty industry. Participants can expect to gain a...
by Eli Maynard | 18 Sep 2024 | Articles, Do Loyalty Programs Work
MyMcDonald’s Rewards, launched by the global fast-food giant, stands out as a prime example of an effective loyalty program that is reshaping customer engagement. This innovative approach has not only boosted McDonald’s market position but also set new...
by Hunter Murray | 18 Sep 2024 | Articles, Do Loyalty Programs Work
Zalando, a leading European online fashion retailer, has demonstrated the effectiveness of subscription-based loyalty programs through Zalando Plus. This program has enhanced customer retention impacting the company’s bottom line, showcasing the power of...
