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12 maneras de optimizar su programa de fidelización para las fiestas

12 maneras de optimizar su programa de fidelización para las fiestas

by Eli Maynard | 19 Dec 2023 | Guides

Written by Eli Maynard and Amy Gavagnin As the holiday season ignites a surge in consumer spending (expected to exceed $1 trillion this year), loyalty programs present a unique opportunity to deepen customer connections and elevate brand loyalty. Instead of five...
17 Best Loyalty Software Platforms: Comparison Guide 2025

17 Best Loyalty Software Platforms: Comparison Guide 2025

by Scott Harrison | 5 Dec 2023 | Guides

Written by Scott Harrison and Eli Maynard In the modern business landscape, loyalty programs have emerged as indispensable tools for driving both customer loyalty and sales in today’s competitive business market. Whether you are launching a new loyalty program or...
Omotenashi: Anticipate, Personalise and Be Grateful for True Loyalty

Omotenashi: Anticipate, Personalise and Be Grateful for True Loyalty

by Federico Couret | 27 Oct 2023 | Articles

Omotenashi is a Japanese term that refers to a specific approach to hospitality and customer service. It is often translated as “selfless hospitality” or “wholehearted service” and embodies the idea of anticipating and fulfilling the needs and...
Jugar por puntos: La conexión entre el Pachinko y los programas de fidelización

Jugar por puntos: La conexión entre el Pachinko y los programas de fidelización

by Federico Couret | 23 Oct 2023 | Articles

Gambling in Japan is illegal, but pachinko is an exception. Pachinko is regarded as entertainment, and it is positioned as an amusement activity bringing joy to the community. Although declining, due to changing entertainment preferences, stigmas and increasing...
Navegar por los programas de fidelización en el Sudeste Asiático

Navegar por los programas de fidelización en el Sudeste Asiático

by Eli Maynard | 17 Oct 2023 | Guides

Scenic aerial view of Halong Bay in Vietnam at sunset Southeast Asia is a diverse region with over 650 million people, and its loyalty program landscape is just as varied. From traditional standard point-based loyalty programs to innovative new loyalty models and...
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  • Loyalty in 2025: Breaking Through Saturation and Stagnation
  • FIFA Rewards is a promising start, let’s just hope they don’t drop the ball
  • Part 6: Adapting to change in the future: Why microchange strategies are the future of business evolution
  • Part 5: The key steps to seamlessly integrate a loyalty program
  • Part 4: Navigating loyalty transformations: The role of leadership and communication

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