Can you be rewarded for getting high? Apparently so! There are a growing number of cannabis dispensary loyalty programs developing across the United States as the...
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Lifecycle Management
Las seis etapas de una estrategia de buenas prácticas para el ciclo de vida de los afiliados
Una estrategia de ciclo de vida del socio (MLM) es fundamental para el éxito de un programa de fidelización, pero es donde vemos fracasar a la mayoría de las empresas. Este artículo muestra las seis etapas...
Shoes & Sox: Un programa de fidelización de calzado que simplemente apesta
Demos un paso atrás Los niños cambian de zapatos rápidamente. Ya sea por lo rápido que crecen o por lo rápido que los destrozan, en algún momento un padre o familiar...
Can you put a lifetime guarantee on your customer’s loyalty? William Painter believes so.
Who is William Painter? William Painter was an American mechanical engineer and inventor who patented over 85 inventions in the late 1800s. These include the...
Health Insurance: A Comparison of Loyalty Programs
Health insurance, like many utility services, is a given for most Australians. Being an essential service, customers are always on the lookout for value. There are...
Should you consider a paid loyalty program?
The paid loyalty scene has long been an arena that many retailers have been hesitant to get involved in. But is this framework the future of loyalty and rewards?...
Loyalty communications: 3 ways to improve engagement
Communications play a critical role in establishing a more personal, one on one connection with your members. However, one of the biggest reasons consumers today...
Estrategias de remisión que debe conocer
Estrategias de recomendación que debe conocer Los programas de recomendación deben formar parte de su estrategia global de fidelización, para asegurarse de que está sacando el máximo...
Datos de terceros: ¿Qué son y cómo recopilarlos?
In the new era of data, zero-party is digital gold. Data is becoming increasingly integral as brands seek to understand more about their customers. But as this...
Adore Beauty launch their first ever loyalty program. Here’s an inside look.
Adore Beauty are Australia’s leading online beauty retailer, and today they secretly launched Adore Society (their brand-new loyalty program) to their existing...
Google’s harsh new unsubscribe prompt could destroy your marketing database
The ability for users to be able to unsubscribe from email marketing lists is a regulatory requirement. But Google’s increasingly sophisticated and automated...
A discussion about retention; Annex Cloud and Loyalty & Reward Co.
I was recently interviewed by Al Lalani from Annex Cloud, as part of their Market Movers series. https://youtu.be/qmotAIdwBD8 We had a wide-ranging conversation...