Whether you’re a long-time Jersey Mike’s fan or just discovering their fresh-sliced subs – the MyMike’s rewards program is designed to keep sub fans coming back for more. Designed to promote the behavior of repeat purchase, this program utilizes points and other rewards. This guide provides a comprehensive view on how MyMike’s works and the value it delivers both the members and business.
What is the MyMike’s rewards program
The MyMikes program offers members the opportunity to earn points with every purchase. MyMike’s calls their points “Shore Points®”. At Loyalty & Reward Co, we’ve found that this program makes earning free subs straightforward and rewarding.
Program overview and benefits
The program operates on a simple point-earning structure. Members earn points based on their purchase size23:
- Kid’s meal – 3 points
- Mini sub or breakfast sandwich – 4 points
- Regular sub, bowl, or wrap – 6 points
- Giant sub – 12 points
Membership eligibility
The program is open to United States residents who meet their state’s age of majority requirements3. Additionally, for special promotions and the MyMike’s® program, members must be at least 13 years old24.
How to sign up
Joining the MyMike’s program is straightforward. To begin, you can request a card at any participating location3. Once you receive your card, it becomes active after your first qualifying purchase. Members will need to present their card for scanning during purchases to earn points3.
Tracking points
There are four ways that members can track MyMike points:
- The MyMike’s mobile app
- Your online account dashboard
- The web-based balance lookup tool
- The current points appear on every purchase receipt6
If a member forgets to present their card during purchase, MyMikes has a simple process that allows members to still claim points through the Points Self-Registration page6. This option is particularly useful for third-party delivery service orders through platforms like UberEats.
One significant advantage is that MyMike’s points never expire5. There is also a that maximum redemption limit of 144 points per transaction6.
How to earn points at Jersey Mike’s
Once an account is made, earning points through the MyMike’s program is straightforward no matter what channel a member places their sub order through.
In-store purchases
There are several ways to earn points on your in-store purchases:
- Enter your phone number at checkout
- Scan your MyMike’s app
- Present your membership card
Online and app orders
Placing orders through digital channels simplifies the point-earning process. Because the member is already logged in, they automatically earn points when logged into your MyMike’s account while ordering through:
- The Jersey Mike’s website
- MyMike’s mobile app
- Jersey Mike’s tablet ordering system
Special promotions
Throughout the year, we’ve noticed Jersey Mike’s offers various opportunities to boost points. To ensure members never miss these chances it is recommended that members:
- Keep contact information current: This ensures receive notifications about special promotions and bonus point opportunities.
- Check receipts regularly: Point balance appears on every receipt7, helping members track progress toward rewards. Monitor account: Log into your MyMike’s account regularly to view current promotions and verify points are properly credited.
Redeeming your MyMike’s rewards points
Redeeming points at Jersey Mike’s is straightforward once you understand the system.
Available redemption options
The MyMike’s program offers several appetizing choices for point redemption:
- Mini sub: 48 points (USD 5.25 value)9
- Regular sub, wrap, or sub bowl: 72 points (USD 7.45 value)9
- Giant sub: 144 points (USD 11.95 value)9
Redemption process
From reviewing feedback on this program, Loyalty & Rewards Co recommend members to notify the team member about your intention to use points before starting your transaction. The process follows these simple steps:
- Check your point balance through the app or website
- Select your desired menu item
- Inform the staff about point redemption
- Present your MyMike’s ID or phone number
- Complete any additional payment for modifications
Note:, Points cover only base-level subs, therefore any modifications incur additional charges3. Also points apply automatically to the lowest-priced eligible item in your order9. For instance, if you order two mini subs and redeem 48 points, the system will apply the discount to the less expensive sub.
Points restrictions
As shown above, there are several important guidelines to remember when redeeming your MyMikes points.
Here are key restrictions to keep in mind:
- Points cover only base-level subs:9. This means members need to pay extra for any modifications or additions to their order.
- Transaction limits: Members can redeem up to 144 points per transaction10. This equals one free giant sub or multiple smaller items.
- Point coverage: Points are valid only for the corresponding food items described in the redemption options9. No substitutions are permitted.
- Combo meals: When ordering a combo, members will need to pay the difference if your purchase exceeds the point redemption value9.
- Account verification: Members may need to show identification when redeeming points9. This ensures the security of their rewards.
One significant advantage of the MyMike’s program is that Shore Points never expire10. Plus, members can use them at any Jersey Mike’s location within the country where they were activated.
Using the MyMike’s mobile app
The MyMike’s mobile app puts the power of Jersey Mike’s rewards program right in members pockets.
App features and benefits
The Jersey Mike’s mobile app offers a range of features designed to enhance the sub-ordering experience1. These essential functions:
- Order scheduling and customization
- Points balance tracking
- Store locator with directions
- Nutritional information lookup
- Mobile comment card submission
- Catering connection options
Setting up your account
Getting started with the MyMike’s app is straightforward. Here’s our step-by-step guide to setting up an account:
- Download the app from the device’s app store
- Create a MyMike’s account
- Enter contact information
- Link existing MyMikes reward account (if applicable)
- Add payment methods
- Set your preferred location
This single login connects members to texting updates, email club membership, points rewards, and payment methods2. Although the setup process is quick, members are encouraged to take their time to verify all your information for seamless future transactions.
Managing preferences
The app puts members in control of your Jersey Mike’s experience. Through the preferences section, they can customize various aspects of their account:
- Update personal information
- Modify communication preferences
- Save favorite orders
- Set preferred payment methods
- Choose your regular store location
- Track your rewards progress
- Receive instant notifications about special promotions11
For new users, the app currently offers a special promotion: earn 72 points (equivalent to a free regular sub) after their first in-app purchase11. This bonus makes trying the app even more rewarding.
Birthday rewards and special offers
We’ve discovered that birthday rewards are one of the most valuable perks of the MyMike’s program.
Birthday points explained
On your special day, MyMike’s rewards members with 72 Shore Points3. These points are equivalent to a free regular sub, wrap, or sub bowl. Once awarded, members will receive both an email notification and a push alert (if enabled) confirming your birthday points3.
Qualifying for birthday rewards
To receive your birthday reward, members will need to meet these essential requirements:
- Be an active MyMike’s member
- Opt into the email program
- Provide their birthday in their account information
- Make at least one qualifying purchase within 12 months3 (ordering a regular or giant sub, wrap, or sub bowl).
- Point redemptions don’t count toward this requirement3.
Additional promotional offers
In addition to birthday rewards, Loyalty & Reward Co have found that MyMike’s members receive exclusive benefits throughout the year:
- Double points days
- Special local promotions
- Event notifications
- Area-specific offers12
As a result of these promotions, members can maximize their rewards beyond regular point earnings. Members receive these notifications via email or text, ensuring they never miss an opportunity to earn extra points12.
Merging accounts
Many members over time might have more than one account. MyMikes makes it simple to merge accounts. Undoubtedly, having multiple accounts can be confusing. Here is the process to merge them:
- Gather both phone numbers associated with the accounts
- Note the approximate balance on each account
- Email shorepoints@jerseymikes.com
- Include both phone numbers in email
- Specify which number the member wants to keep
- Wait for confirmation of the merger7
Presently, all MyMike’s benefits are tied to one simplified account, including texting, email club membership, MyMike’s points Rewards, and payment methods2. This consolidation makes managing members rewards significantly easier.
For optimal account security, it is recommended to regularly reviewing account activity and maintaining current contact information. Remember that MyMike’s account serves as the central hub for earning and redeeming points, so keeping it updated ensures members never miss out on rewards or special promotions.
Contact support options
When self-help solutions aren’t enough, Jersey Mike’s offers several support channels to help its members:
- Email: shorepoints@jerseymikes.com3
- Text “HELP” to 5678273
- Website contact form
- Postal mail: Jersey Mike’s Franchise Systems, Inc., Attn: Jersey Mike’s Shore Points Rewards Program, 2251 Landmark Place, Manasquan, New Jersey 087363
Tips for program success
We’ve discovered some powerful strategies to maximize your points earnings through careful analysis of the MyMike’s program.
Best practices for earning (from a members point of view)
Fundamentally, understanding point values helps optimize a members rewards. A Giant sub earns 12 points5, yet costs less than two Regular subs that would earn the same points. Primarily, we recommend:
- Track your points balance after each purchase
- Register points from delivery orders through the Self-Registration page
- Enable notifications for special promotions
- Keep your account information current
- Save your favorite orders in the app
Points optimization strategies
Through our analysis, we’ve identified several mathematical advantages in the MyMikes sub rewards program. Notably, the point-to-value ratio varies by item size:
- Mini Sub: 48 points = USD 5.25 value3
- Regular Sub: 72 points = USD 7.45 value3
- Giant Sub: 144 points = USD 11.95 value3
Essentially, this means larger orders generally provide better point-earning efficiency. One strategic approach involves ordering Giant subs on double-point days and combining them with available coupons15.
For catering orders, remember that a maximum of 144 points can be redeemed per transaction5. Generally, this limitation requires careful planning for large orders to maximize point utilization.
Common mistakes to avoid
Based on our extensive research, these are critical errors that can diminish the rewards for members:
- Forgetting to register points from third-party delivery services5
- Missing double-point promotional days16
- Not combining points with other available offers17
- Overlooking point-earning opportunities on catering orders
One remarkable aspect we’ve observed is that some members accumulate thousands of points without a redemption strategy18. While points don’t expire, regular redemption ensures members are getting value from the program.
What do members say?
After reviewing numerous testimonials from MyMike’s™ members, we’ve gathered insights reflecting real user experiences with the program.
Positive Feedback:
- Appreciation of the rewards system: “I love earning points with every sub I buy. It feels like I’m getting rewarded for something I already enjoy.”
- Another user highlights the birthday perk: “Getting a free sub on my birthday is a nice touch. It makes me feel valued as a customer.”
- A satisfied member notes the exclusive offers: “The special promotions for members are great. I’ve tried new subs I wouldn’t have considered otherwise.”
Negative Feedback:
- Others mention the need for more rewards variety: “It would be nice to have more options to redeem points, like sides or drinks, not just subs.”
- Additionally, the program’s sign-up process has been a point of contention: “The registration was a bit cumbersome. Took longer than expected to set up my account.”
Member Feedback Patterns:
- Positive Aspects:
- Earning points with purchases
- Birthday rewards
- Exclusive promotions
- Common Concerns:
- Limited redemption options
- Sign-up process complexity
The MyMike’s™ program offers valuable rewards and exclusive benefits for Jersey Mike’s enthusiasts. While many members appreciate the perks, some have noted areas for improvement, such as a desire for more diverse redemption options.
How does it rate against Loyalty & Reward Co’s Essential Eight Principles?
As a global loyalty consulting company, Loyalty & Reward Co have developed the Essential Eight® Principles. These are elements which appear in all best-practice loyalty programs. We use them to guide the program design or audit process to identify areas for improvement.
Let’s see how MyMikes rates:
Is it Simple?
Fundamentally, the MyMike’s program is simple. We’ve observed that members can join with just a phone number, instore and online making their account4. Earning points once activated is seemly and redemption is easy. Our analysis shows the program achieves nearly 100% participation due to this flexibility4.
Is it Valuable?
The value proposition is clear and compelling. We’ve found that members receive:
- Immediate rewards through point accumulation
- Birthday rewards worth a free regular sub
- Exclusive promotional offers and local deals
- No expiry on points
Remarkably, the program has demonstrated a 13% increase in orders from member cohorts compared to control groups20.
The range for redemption is an area that more value to members can be achieved. MyMike’s should consider what sides and other items could be included as efficient redemption offers.
Is it Stimulating?
Through our research, we’ve noted the program’s engaging features:
- Double points days
- Special local promotions
- Customized offers based on purchase history
- Mobile app engagement opportunities
There is room for improvement:
- MyMikes rewards points could partner with suppliers to offer more opportunities for promotional offers
- Group or personalised rewards for behaviours that assist to achieve KPIs such as nudges to increase frequency, basket size etc
- Double points on efficient products to increase basket size
- Offer additional points for ordering direct on MyMike’s app and not through a third party
- With points not expiring, it is important for MyMike’s to consider placing and expiry date or stimulating more redemption with members to remove any liabilities on their books
Is it Emotional?
The emotional connection is evident in customer feedback. We’ve seen numerous testimonials praising the program’s personal touch21:
- “For us it’s a taste of home”
- “Love the gluten-free subs”
- “Great subs. Closest thing to a NJ sub we’ve found”
MyMike’s could consider adding an additional emotional element to their rewards program with member only menu items, or member created menu items.
Also – is MyMike’s missing a trick by not allowing members to redeem their points towards a charity providing a meal to someone in need?
Is it Complementary?
The program enhances the core Jersey Mike’s experience. The digital integration has proven successful, with 45% of orders now including loyalty rewards22. Plus, the tablet ordering system has increased tap transactions from 8% to 67%, making payments five times faster22.
MyMike’s should consider what percentage of sales they want to have points attributed with. This will help direct the marketing team on promotional activity and provide a target for the business.
Is it Differentiating?
The program stands out through several unique features:
- Points redemptions on MyMikes subs
- The points do not expire
- Customizable smartphone dashboard to personalise and save favourite orders
- Cloud-based notification system witheal-time monitoring capabilities and marketing messaging
93% of members have opted in for text messages with special local offers4, showing exceptional engagement rates.
Is it Cost-Effective?
Our analysis reveals the program’s efficiency from both business and customer perspectives. The program implementation is notably “low-cost and very simple”4. For customers, the value accumulates quickly through:
- Regular point earnings
- Birthday rewards
- Special promotions
- Double point opportunities
MyMike’s utilised efficient rewards available in their locations. Specifically the basic subs. It would be recommended to review this strategy to see if any additional items could be added to the redemption list – especially to assist any new ranges to be introduced to members.
Is it Evolving?
The program consistently adapts to changing consumer needs. Recent developments include:
- Enhanced digital integration
- Improved mobile app features
- Streamlined ordering process
- Advanced data analytics capabilities
However, an opportunity for further evolution could consist of including sides and other efficient rewards into the redemption options.
The program demonstrates strong performance across all eight principles. The combination of technological innovation and customer-centric rewards and features has resulted in impressive engagement metrics. Most notably, 38% of non-members convert to become program members20, indicating strong program appeal.
MyMike’s rewards program stands out as a well-designed loyalty system that delivers real value to Jersey Mike’s customers. Through our comprehensive evaluation, we’ve identified that MyMike’s excels particularly in simplicity and value delivery. The program’s ability to maintain high engagement while evolving with technological advances positions it strongly in the competitive loyalty program landscape.
MyMikes rewards members with points for every purchase, make every purchase more rewarding, whether ordering in-store or through digital channels.
The program excels particularly through its straightforward point-earning structure, user-friendly mobile app, and generous birthday rewards. Additionally, the absence of point expiration dates allows members to accumulate rewards at their own pace while maintaining engagement with the brand.
Most compelling evidence shows the program’s success through impressive metrics – 93% text message opt-in rates and 38% conversion of non-members to active participants. These numbers demonstrate the program’s ability to create lasting customer relationships while delivering meaningful rewards.
Loyalty & Reward Co’s Essential Eight® Principles
Want to know more about the Essential Eight®? Read our whitepaper.
Do Loyalty Programs Work?
Looking for examples of best-practice loyalty programs from around the world that have delivered outstanding results? Check out our ‘Do Loyalty Programs Work?’ series.
Referencias
[1] – https://subs.jerseymikes.com/app
[2] – https://hospitalitytech.com/jersey-mikes-updates-app
[3] – https://www.jerseymikes.com/rewards/terms-conditions
[4] – https://www.marketingdive.com/ex/mobilemarketer/cms/news/database-crm/14047.html
[5] – https://www.soloyal.co/en-us/jersey-mikes-subs-mymikes-infopage
[6] – https://www.jerseymikes.ca/rewards/faq
[7] – https://www.jerseymikes.com/rewards/faq
[8] – https://www.jerseymikes.ca/rewards
[9] – https://www.jerseymikes.ca/rewards/terms-conditions
[10] – https://www.jerseymikes.ca/faq
[11] – https://www.fastcasual.com/news/jersey-mikes-unveils-revamped-mobile-app-with-order-scheduling/
[12] – https://www.rewardsthatmatter.com/brands/jersey-mikes-subs/
[13] – https://www.jerseymikes.ca/rewards/get-balance
[14] – https://www.reddit.com/r/jerseymikes/comments/1365ju5/help_with_my_jersey_mikes_account/
[15] – https://www.reddit.com/r/jerseymikes/comments/qlxtl3/are_there_any_jersey_mikes_life_hacks/
[16] – https://www.tiktok.com/discover/jersey-mikes-shore-points-hacks
[17] – https://jerseymikesmenu.com/jersey-mikes-promo-codes/
[18] – https://www.reddit.com/r/jerseymikes/comments/vmzxlt/about_shore_points_hoarders/
[19] – https://www.qsrmagazine.com/news/jersey-mike-s-sub-club-gains-200k-members-first-month/
[20] – https://iterable.com/customers/jersey-mikes/
[21] – https://www.facebook.com/jerseymikes/posts/want-a-sub-on-us-create-a-mymikes-account-today-to-receive-shore-points-you-can-/10156533100546577/
[22] – https://www.kioskmarketplace.com/articles/jersey-mikes-subs-taps-guest-facing-tablet-to-boost-transaction-time-engagement/
[23] – https://www.jerseymikes.com/my-mikes
[24] – https://www.jerseymikes.com/news/ticket-rewards-promotion-2023
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