In the quick service restaurant (QSR) industry, having a loyalty program strategy is often seen as a hygiene factor. Something that needs to be in place just to be...
All the loyalty insights from our expert team.
David Schneider
How to give your loyalty program a unique edge
Why does your loyalty program need a unique edge? The need for a unique edge in your loyalty program strategy has never been greater. In the US, consumers are...
Get out there and explore Kathmandu’s new Out There Rewards
When you have reached the summit, keep climbing Kathmandu was founded in 1987 in Christchurch, New Zealand. The company specialises in outdoor and travel apparel,...
How games can boost your loyalty program
Effective loyalty programs leverage gamification and games As loyalty consultants, we know most modern and successful loyalty programs incorporate both...
Is there anything loyalty programs can’t do?
The ultimate question As the leaders in loyalty consulting, we often throw this question out rhetorically. We ask it when we come across an interesting loyalty...
lululemon Membership: Worth the sweat?
The warm-up For over twenty years, lululemon has been providing premium activewear to consumers after athleisure apparel. Lululemon was founded in 1998 as a...
Law firms and loyalty programs: LegalVision case study
Firming up the client experience My wife holds a law degree and specialises in international legal recruitment. What this means (other than the fact that I cannot...
Petco Pals Rewards plus Vital Care membership: The best of both worlds
Petco, the pet care giant Petco Health and Wellness Company, Inc. is an American pet retailer that provides pet products, services, and advice to pet owners. It...
Bike retailer loyalty programs: 99 Bikes and Club 99 membership review
Saddle time 99 Bikes are Australia’s largest bike retailer with the vision of being “the world’s most approachable bike shop”. The company opened their first shop...
Shoes & Sox: A footwear loyalty program that simply stinks
Let’s take a step back Kids go through shoes fast. Whether it is from how quickly they grow or how quickly they destroy them, at some point a parent or relative...
Gaming arcades loyalty programs: Timezone Rewards and their “Tierway to Heaven”
Press Start to Begin Timezone is an amusement arcade chain with a focus on family fun. The company was founded in Perth, Australia in 1978 and is now additionally...
Bayfield’s Member Benefits: The local letdown
Small businesses and local approaches to loyalty program design Many companies like to bestow titles on their customers. This is even more prevalent for companies...