Did you know that 57% of consumers spend more on brands they're loyal to? That's exactly why Chick-fil-A One® has become one of America's most successful...
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Federico Couret
Data By Design
Data is one of the primary raw materials of modern business. It underpins the ability to serve a customer, fulfil a transaction, personalize a communication, and...
Aldi loyalty program, a different approach
Originally published in 2022. Updated in April 2026 to reflect that Aldi’s Pointless Points campaign is no longer running. The supermarket sector in Australia is...
When Everyone Has a Loyalty Program, the Program Is Not Enough
Businesses find competitive advantage by creating differentiators in their industry. Products or services that look, feel or behave unlike their competitors make...
What Customers Lose When Finance Wins
Companies launch loyalty programs to acquire new customers, drive incremental sales, repeat purchases, frequency, share of wallet, etc... pick your KPI. And yet,...
AAdvantage The First Modern Loyalty Program
After World War I, America was moving quickly into modernity with factories expanding, cities growing, and new technologies becoming part of daily life. Aviation...
The Data Bargain
For decades, loyalty has been built on an unspoken bargain. Consumers provide data, and in exchange, they expect value. This data bargain, known as value exchange,...
Panera Bread Turns Everyday Habits into Loyalty
In loyalty, the biggest wins rarely come from chasing the occasional splurge. They come from owning the everyday. The brands that succeed are the ones that turn a...
The Story Behind Target Circle Through the Red Bullseye
Target, the American retail giant, didn’t start with its recognizable bullseye logo and bright red trolleys. It all began in 1902 as Goodfellow Dry Goods, a...
Desde el asiento 15A
Hacía tiempo que no volaba con Aeroméxico. No por disgusto, simplemente la vida me llevó por otras rutas. Pero en los últimos seis meses he elegido a la aerolínea,...
FIFA Rewards is a promising start, let’s just hope they don’t drop the ball
Cool move by FIFA to launch a FIFA REWARDS for fans. It’s something many of us probably thought should exist, and now it’s finally here. It’s currently in beta...
Más Allá de los Puntos, Monedero del Ahorro Programa de Lealtad de las Farmacias del Ahorro
Las empresas que entienden su mercado diseñan programas de lealtad basados en el comportamiento que quieren generar en sus clientes. No se lanzan a poner un...