After World War I, America was moving quickly into modernity with factories expanding, cities growing, and new technologies becoming part of daily life. Aviation...
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Federico Couret
The Data Bargain
For decades, loyalty has been built on an unspoken bargain. Consumers provide data, and in exchange, they expect value. This data bargain, known as value exchange,...
Panera Bread Turns Everyday Habits into Loyalty
In loyalty, the biggest wins rarely come from chasing the occasional splurge. They come from owning the everyday. The brands that succeed are the ones that turn a...
The Story Behind Target Circle Through the Red Bullseye
Target, the American retail giant, didn’t start with its recognizable bullseye logo and bright red trolleys. It all began in 1902 as Goodfellow Dry Goods, a...
Desde el asiento 15A
Hacía tiempo que no volaba con Aeroméxico. No por disgusto, simplemente la vida me llevó por otras rutas. Pero en los últimos seis meses he elegido a la aerolínea,...
FIFA Rewards is a promising start, let’s just hope they don’t drop the ball
Cool move by FIFA to launch a FIFA REWARDS for fans. It’s something many of us probably thought should exist, and now it’s finally here. It’s currently in beta...
Más Allá de los Puntos, Monedero del Ahorro Programa de Lealtad de las Farmacias del Ahorro
Las empresas que entienden su mercado diseñan programas de lealtad basados en el comportamiento que quieren generar en sus clientes. No se lanzan a poner un...
The Ultimate Guide To Chick-Fil-A One
Did you know that 57% of consumers spend more on brands they're loyal to? That's exactly why Chick-fil-A One has become one of America's most successful restaurant...
FMCG Loyalty Strategies: Preparing for the Future
FMCG companies are reassessing their loyalty programme strategies, as traditional models struggle to enhance deeper customer engagement. To achieve meaningful...
¿Los programas de lealtad funcionan? Solo pregúntale a Ulta Beauty
Ulta Beauty ha conseguido resultados excepcionales con su programa Ulta Beauty Rewards. Este innovador programa de lealtad ha sido fundamental en el éxito de la...
¿Los programas de lealtad funcionan? Pregúntale a Myer
Los programas de lealtad se han vuelto esenciales para retener clientes y destacarse en un mercado competitivo. Myer One, el programa de lealtad de la famosa...
¿Los programas de lealtad funcionan? Solo pregúntale a SAS EuroBonus.
A veces, los programas de lealtad son tan exitosos que pueden considerarse anticompetitivos. Este fue el caso de Scandinavian Airlines (SAS), la aerolínea...