A la hora de desarrollar una estrategia de programas de fidelización, elegir el marco adecuado es una decisión fundamental para impulsar la fidelización y el compromiso de los clientes. Este...
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Kate Pay
A discussion with Open Loyalty on how to prepare a good loyalty program strategy
Loyalty & Reward Co's CEO Philip Shelper was recently a guest on Open Loyalty’s podcast 'Loyalty program builders' to discuss how brands can develop a loyalty...
Mesa redonda sobre fidelización: cómo las marcas pueden utilizar la fidelización para protegerse de la recesión e impulsar el negocio
Earlier this year Loyalty & Reward Co's CEO Philip Shelper was invited to take part in an expert panel discussion at Shoptalk in Las Vegas to discuss how...
A discussion with Annex Cloud on leveraging loyalty for your digital transformation
Loyalty & Reward Co's CEO Philip Shelper was recently a guest on Annex Cloud’s loyalty podcast 'Get Personal with Loyalty' to discuss the importance of...
Elevate Your Travel Experience with the New JetBlue Loyalty Program: Discover New Perks and Benefits
In an exciting move, JetBlue has revamped its Loyalty program strategy offering more choices, flexibility and additional perks for their loyal flyers. JetBlue’s...
Descubra los programas de fidelización de centros comerciales más populares del mundo
In today's competitive retail landscape, shopping malls are turning towards loyalty programs to attract and retain customers. These programs come in various shapes...
Pros and Cons of Loyalty Programs
Loyalty consultants know that when it comes to developing an effective loyalty program strategy, brands need to be aware of both the pros and cons of loyalty...
Take a look inside the ‘PlayStation Stars’ loyalty program
Towards the end of 2022, PlayStation debuted a new loyalty program ‘PlayStation Stars’ incorporating points, digital collectibles and rewards to draw in the...
Marcos de fidelización: Descuentos
Discounts are used extensively in loyalty and member engagement programs by providing members with offers which are not accessible to non-members (exclusivity). In...
Marcos de Fidelización: Tarjetas perforadas y sellos
The most pervasive loyalty program strategy in the world is the punch and stamp cards model. A member collects punches/stamps for purchases, and after earning...
Psicología de la Lealtad: Teoría de la motivación basada en las expectativas
As loyalty consultants, we understand the importance of incorporating loyalty psychology into a loyalty program strategy as a way to influence customer behaviour....
Receipt Scanning in Loyalty Programs
Receipt scanning is a form of loyalty technology where a member is able to take a photo of their receipt via their smartphone, which they can upload to receive...