In an exciting move, JetBlue has revamped its Loyalty program strategy offering more choices, flexibility and additional perks for their loyal flyers. JetBlue’s...
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Discover the most popular global shopping mall loyalty programs
In today's competitive retail landscape, shopping malls are turning towards loyalty programs to attract and retain customers. These programs come in various shapes...
Pros and Cons of Loyalty Programs
Loyalty consultants know that when it comes to developing an effective loyalty program strategy, brands need to be aware of both the pros and cons of loyalty...
Take a look inside the ‘PlayStation Stars’ loyalty program
Towards the end of 2022, PlayStation debuted a new loyalty program ‘PlayStation Stars’ incorporating points, digital collectibles and rewards to draw in the...
Loyalty Frameworks: Discounts
Discounts are used extensively in loyalty and member engagement programs by providing members with offers which are not accessible to non-members (exclusivity). In...
Loyalty Frameworks: Punch & Stamp Cards
The most pervasive loyalty program strategy in the world is the punch and stamp cards model. A member collects punches/stamps for purchases, and after earning...
Loyalty Psychology: Expectancy Theory of Motivation
As loyalty consultants, we understand the importance of incorporating loyalty psychology into a loyalty program strategy as a way to influence customer behaviour....
Receipt Scanning in Loyalty Programs
Receipt scanning is a form of loyalty technology where a member is able to take a photo of their receipt via their smartphone, which they can upload to receive...
Loyalty Psychology Series: Endowed Progress Effect
Many loyalty programs tap into the psychological phenomenon of the Endowed Progress Effect to motivate members to advance towards a goal. It refers to the idea...
Earn rewards on your steps with Sweatcoin
Sweatcoin is a free app that allows users to earn digital currency as payment for their movement. With over 90 million users, the fitness app has held the number...
Earn money on your online purchases with Swagbucks
Swagbucks is a cashback app that allows members to save money with coupons and promo codes when shopping at featured stores online. Swagbucks is quickly becoming a...
Formula 1 enters the loyalty space
The hysteria around Formula 1 (F1) continues to grow rapidly each year, with TV audiences of approximately 1.55 billion and nearly 19 million followers on...