Video games are mainstream, and smartphones and technological advancements have significantly reduced the cost and execution for companies looking to take...
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Scott Harrison
Fractional Shares (or Stock) offer new ways to reward customers
Updated 31st October 2023: Upstreet has since closed down after four years of operations. Card-linking and bank account-linking is booming in a big way, and...
Building a sustainable loyalty program, a lesson learned from Crypto.com
Crypto.com faced a great deal of community backlash when it announced changes to its popular CRO Card Rewards program. The program changes included a reduction in...
Telstra Plus Market: A coalition play to rival the best
Telstra are scaling their Telstra Plus program to rival the best loyalty programs in Australia. The major Australian telco highlighted in their latest T25...
Priming for customer loyalty
Consumers are constantly influenced by subconscious factors. From images, words, sounds, smells, tastes and even how things feel, there is a myriad of stimuli...
Programas de fidelización Web3 y NFT: La próxima evolución de los premios y la fidelización de clientes
Could Web3 and NFTs be the future of loyalty programs and how brands recognise and reward true customer loyalty? People’s interest in blockchain and digital assets...
Por qué los empleados son fundamentales para el éxito de los programas de fidelización
Loyalty programs can play an important role in enhancing the customer experience. They are there to provide customers with value and solve problems, to help...
Everyday Pay, Wpay and more; Woolworths is about to do something big
Woolworths is about to do something big. Back in June, Woolworths announced it was taking the ‘next step in its evolution into a retail ecosystem’ with the launch...
Google’s Cookieless Delays, Time To Focus On Zero Party
Google’s plans to phase out support for third-party cookies has been delayed until 2023; originally slated for early 2022. It is a welcome extension to an...
UNIQLO App: Where did it all go wrong?
I’m a fan of UNIQLO. I like their products; the limited-edition collaborations, the signature closet staples and the typically low-cost high-quality design. The...
Datos de terceros: ¿Qué son y cómo recopilarlos?
In the new era of data, zero-party is digital gold. Data is becoming increasingly integral as brands seek to understand more about their customers. But as this...
This year’s 100 Days of Summer is a real BWS bummer
BWS are really feeling the heat after launching a 100 Days of Summer campaign that falls short of the previous year. Every year, the 100 Days of Summer campaign...