Surprise and delight is very powerful from a consumer psychology perspective. A marketing strategy designed to increase customer loyalty and engagement through...
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Loyalty in the age of Coronavirus
These are tough times. Hospitals in some countries are overwhelmed. People are dying. Commodities are being hoarded. Share markets are crashing. Even safe haven...
Why Preference Centres are an important part of any loyalty program
Communication is a central part of any customer loyalty program. When we consider the basic stages of any member lifecycle engagement strategy, effective...
I am a Millennial. Here’s how to engage me.
Millennials have more spending power than all the audiences before us. We also act differently to all the audiences before us. Our buying habits are actually...
Aldi do. Messina do. Do you embrace the Treasure Hunt, too?
At Loyalty & Reward Co, we design a lot of loyalty programs for major brands, but we generally start the conversation by talking about designing a ‘customer...
Mad Mex, no nos andemos con rodeos
It was lunch time and I had a mission: get some food and join a new loyalty program. I knew there was one place to go. As a fan of Mexican fast food, Mad Mex is a...
Connecting Founders and Investors through Fortnite.
"Ladies and Gentleman, welcome to 2020. If you ain't sourcing on Fortnite you're missing out." -- Delian Asparouhov, Founders Fund. The Loyalty & Reward Co...
The evolution of a member offer strategy; getting the simple things right is key.
The My Dan Murphy’s program launched a few years ago with the key benefits of member offers, tailored VIP events and the chance to enter competitions. I must admit...
10 things I love about Ritual Rewards…
I love your simple points-based model, easy to join and understand I love your sleek app design, which is always ready in my hand. I love your café...
I joined Uniqlo’s loyalty program. I regret it already.
I don’t shop there myself, but my kids seem to love Uniqlo clothes, so last weekend we picked up some Minions t-shirts and headed to the register. Joining the...
Invierta en su educación para la lealtad.
Make 2020 more meaningful with the ADMA Loyalty Programs Masterclass. With practical hands-on learning from Australia’s leading loyalty consulting agency, Loyalty...
When gym is life (and a lot of money)
Some of the hottest new gyms have achieved phenomenal successes through understanding the critical role social identity and community play in maintaining customer...