Editor’s note, May 2026: This Sleep Number Rewards review now reflects the current program name, Smart Sleeper positioning and app-led member experience. Sleep...
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Programa de fidelidad Subway My Way
Editor’s note, May 2026: This article was first published in December 2022. We updated it to reflect changes to Subway My Way, Sub Club and Subway Australia’s...
Burberry: Transforming luxury loyalty
Editor’s note, May 2026: This article was first published in May 2022. We updated it in May 2026. This update reflects the Burberry luxury loyalty program case...
Microsoft Rewards: Gane recompensas por hacer las cosas que ya hace
Editor’s note, April 2026: This article was first published in May 2023. This update reflects current Microsoft Rewards mechanics from an Australian user...
Treasure Rewards : Let the ultimate bargain hunt begin!
Editor’s note, April 2026: This article first appeared in January 2022. The April 2026 update reflects current Treasure program mechanics, including key collection...
Take a look inside the ‘PlayStation Stars’ loyalty program
Editor’s note (April 2026): This article was first published in 2022, shortly after PlayStation Stars launched. Since then, Sony has announced that the program is...
The Essentials of PayPay Japan’s Loyalty Program
PayPay is one of the most compelling examples in Asia of how a mobile payments platform can evolve into a powerful, mass market loyalty ecosystem. Launched in...
M&M Launches first-ever loyalty program with Times Square sleepover prize
M&M's loyalty program launches with an extraordinary prize - a once-in-a-lifetime sleepover at their 25,000 square-foot Times Square flagship store...
The Ultimate Guide to Hardee’s My Rewards
Did you know that 57% of consumers spend more on brands they're loyal to? However, many fast-food lovers miss out on free food and exclusive deals simply...
Análisis de las estrategias de fidelización de Willy Wonka
Estudio de caso: Viajero frecuente de Qantas Willy Wonka puede parecer un personaje salido de la imaginación de Roald Dahl, pero es algo más que una figura...
Cómo los juegos pueden impulsar su programa de fidelización
Los programas de fidelización eficaces aprovechan la gamificación y los juegos Como consultores de fidelización, sabemos que la mayoría de los programas de fidelización...
Las principales medidas adoptadas por Victorian Racing Club para mejorar su programa de recompensas
A menudo me preguntan por dónde empezar a mejorar un programa de recompensas existente y el Victorian Racing Club (VRC) es un ejemplo notable de cómo hacerlo. Como...