The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as...
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Gamificación
¿Son las insignias los nuevos niveles? Una mirada al futuro de los programas de fidelización
Loyalty & Reward Co ha estado debatiendo profundamente si las insignias pueden ser una estructura de programa de fidelización más motivadora y menos arriesgada que los niveles. Soy equipo...
AA Smartfuel – Beating the price of fuel
The New Zealand Automotive Association (AA) was founded in 1903 as a small group of motoring enthusiasts in Auckland. Fast forward over a century and they boast...
Del anillo a la cuna y más allá: Programa de fidelización de diamantes de David's Bridal
Esencialmente, las bodas son un hito importante en la vida de una persona, pero no son el único hito. Muchas marcas del sector de las bodas reconocen que las necesidades de sus clientes van más allá de la mera planificación del día de la boda.
Marcos de fidelización: Gamificación
No one likes folding washing, buying groceries, or cleaning the house. Unfortunately, as adults, these are tasks that need to be completed. What can help though is...
Haga que el sesgo de la prueba social beneficie a su programa de fidelización
Specific to loyalty programs (and the wider field of marketing), the digital age has made it easier to observe what others are doing, at scale and over vast...
Programas de fidelización para salones recreativos: Timezone Rewards y su "Tierway to Heaven".
Pulse Start para empezar Timezone es una cadena de máquinas recreativas centrada en la diversión familiar. La empresa se fundó en Perth (Australia) en 1978 y en la actualidad...
THE ROLAND GARROS GAME, SEAT & MATCH MEMBERSHIP
Thousands of tennis fans travel every year to tournaments to witness the best players in the world take to the court. The action, the drama and the incredible...
Princess Polly Rewards: A rocking music-festival themed program
Princess Polly is an on-trend women’s clothing brand, originally founded on the Gold Coast of Australia in 2005 as a brick-and-mortar store. Princess Polly went...
Lotería de viajes de Peach Airlines: Juegos y vuelos misteriosos Un nuevo giro en los programas de puntos de las aerolíneas
The loyalty currency (points) model is without a doubt, the most commonly used framework in major enterprise loyalty programs. This is particularly true for the...
Neobanks and loyalty programs
The number of Neobanks continues to increase bringing more alternatives to both retail and business banking. Loyalty has played a big part in their growth and...
The Metaverse is coming? According to kids, it’s already here.
ERIK the skeleton is an eleven-year-old Australian YouTuber. He specialises in stop motion animation and is an avid gamer. I recently interviewed Erik about the...