Geolocation tracking is an increasingly popular technology in loyalty. Loyalty programs use it to give members location-specific information and offers. So, what...
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Loyalty Technology
¿Por qué utilizar agregadores externos para su programa de beneficios para afiliados?
Con el aumento de la prevalencia y la popularidad de los programas de beneficios para socios (en los que los programas de fidelización ofrecen a sus miembros...
Digital wallets, payments and convergence in loyalty
Loyalty programs can introduce payments and digital wallet capabilities via app solutions which allow members to hold everything in a single place (convergence)....
Su kit de herramientas de casos de uso de fidelización de inteligencia artificial y aprendizaje automático
Loyalty programs are data collection machines. Across the globe, many companies are already experimenting or heavily using either machine learning or artificial...
Receipt Scanning in Loyalty Programs
Receipt scanning is a form of loyalty technology where a member is able to take a photo of their receipt via their smartphone, which they can upload to receive...
Vinculación de tarjetas y cuentas bancarias en los programas de fidelización
Brands are increasingly considering the adoption of card-linking and bank account-linking to supplement their loyalty program proposition for customers. Banks,...
A new breed of affiliate marketing platforms, loyalty and cashback rewards
Affiliate marketing refers to an advertising model where third parties (affiliates) promote or sell another company’s products. Here, advertisers reward affiliates...
Los pasajeros frecuentes merecen menos turbulencias por su fidelidad
International travel only recently resumed for Australians. Some of the friction points of travel may have been forgotten for a time during the Covid19 pandemic,...
Una criptomoneda capaz de suministrar electricidad. Las implicaciones para los programas de fidelización en el futuro.
¿Se está colapsando el cripto? En el último mes, la web se ha llenado de profecías sobre el colapso del mercado de las criptomonedas. Bitcoin, la mayor criptomoneda del mundo, cayó...
THE ROLAND GARROS GAME, SEAT & MATCH MEMBERSHIP
Thousands of tennis fans travel every year to tournaments to witness the best players in the world take to the court. The action, the drama and the incredible...
A global recession is coming. Is your loyalty program ready?
Recession is coming There are plenty of concerning financial and economic statistics out there which assign a high probability that the world is headed for...
Westfield Direct: Bringing the shopping centre to your doorstep
Westfield Australia may have just established a new standard for retail convenience, now offering to connect customers with not only their favourite retailers but...