Socios.com es una plataforma respaldada por blockchain con sede en Malta que permite a los aficionados relacionarse con sus equipos deportivos favoritos de diversas maneras. Se describen a sí mismos...
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Hunter Murray
Diseño de programas de fidelización B2B
La mayor parte de la atención del sector de la fidelización se centra en programas orientados al consumidor (B2C). Sin embargo, los programas de empresa a empresa (B2B) también pueden...
Marcos: Niveles de estado
Los niveles de estatus son habituales en muchos programas de fidelización de todo el mundo. Aunque los vemos todo el tiempo, al igual que los puntos, estos programas pueden seguir siendo eficaces bajo...
Member Benefit Program Aggregators Explained
Con el aumento de la prevalencia y la popularidad de los programas de beneficios para socios (en los que los programas de fidelización ofrecen a sus miembros...
Operant Conditioning: Insights from B.F. Skinner
La teoría del condicionamiento operante (19481) fue desarrollada por un tipo llamado B.F. Skinner. Skinner era un profesor de psicología de la Universidad de Harvard...
Referrals: Boosting Loyalty in Live Music Events
There is no doubt the live music industry has taken a major hit over the past few years. Now, they’re trying to bring back the crowds whilst navigating a...
CommBank Yello: Transforming Customer Experience in Banking
CBA has continued its rapid digital transformation to enhance the customer experience across the banking business. The launch of CommBank Yello was recently...
Loyalty Options in Modern Investment Strategies
The 2020s have provided a landscape for historic changes in financial markets. Rollercoaster market movements, meme stocks, ultra-low interest rates, crypto,...
Spotify Fans First: Celebrating Loyal Music Fans
Spotify is one of the largest music streaming service providers in the world. Born in Stockholm, Sweden, Spotify changed the music streaming game through a...
Treasury Wine Estates: Luxury Wine Vault
Treasury Wine Estates (TWE) is one of the largest wine companies in the world. With a portfolio of brands including Penfolds, Beringer, Wolf Blass, Matua and...
Levi’s Loyalty Program Offers and Membership Perks
Levi’s is an American clothing brand that has been around since the 19th Century. The creator of blue jeans, Levi’s has become part of the vocabulary for the...
Beem Rewards: More value in Gen Z’s app of choice
I’ve been using the Beem It app for a while now. Their referral program got me. $5 straight into my bank account when I referred a friend to the app. The reward no...