Fabletics is a lifestyle brand that brings fashion and accessibility to customers through their fitness, loungewear and swimwear collections for men and women. The...
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Target Shop+: Execution is critical to loyalty program success
Target is one of Australia’s most recognised department stores and offers affordably priced products across multiple categories including clothing, beauty,...
Levi’s Loyalty Program Offers and Membership Perks
Levi’s is an American clothing brand that has been around since the 19th Century. The creator of blue jeans, Levi’s has become part of the vocabulary for the...
Barnes & Noble Membership Loyalty Program
Every time a customer checks out at Barnes & Noble, they are asked if they are a member of the B&N membership program. If they are, they automatically...
The Nordy Club: Inside Nordstrom’s thriving program
For a while now I have felt disappointed by Australian fashion retailers and their unengaging member experience. From lack of selection and sales support to many,...
Beem Rewards: More value in Gen Z’s app of choice
I’ve been using the Beem It app for a while now. Their referral program got me. $5 straight into my bank account when I referred a friend to the app. The reward no...
MECCA: Surprise & Delight Done Right!
If you or someone you know enjoys a little self-care, then there is a very good chance you’re familiar with the brand MECCA Cosmetica. MECCA is proof of an...
Rakuten: The rise of loyalty ecosystems
Loyalty programs have quickly become a popular business strategy for industries looking to capture a more robust and profitable customer base. However, many brands...
Manchester City “Cityzens” – How to create value for fans
As far as loyalty goes, sports fans are some of the most devoted and passionate followers of a brand in the world. I can’t think of another industry where the...
Telstra Plus Market: A coalition play to rival the best
Telstra are scaling their Telstra Plus program to rival the best loyalty programs in Australia. The major Australian telco highlighted in their latest T25...
Sigma Beauty and their ultra-exclusive loyalty program
Sigma Beauty has created a great loyalty program with substantial offers but here is the catch, not everyone can join. The beauty powerhouse first found success...
Cryptocurrency – Proving Loyalty Concepts Can Work for More Than Just a Program
In recent years the interest around cryptocurrency has continued to grow. It is almost impossible to attend any form of social gathering without someone asking,...