BWS are really feeling the heat after launching a 100 Days of Summer campaign that falls short of the previous year. Every year, the 100 Days of Summer campaign...
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Revisiones de los programas de fidelización
Twitch is the Ultimate Example of Gamification
Twitch is the world’s leading live streaming platform for creative content, with a primary focus on video games. Millions of gamers stream their live...
Menulog’s Baller Banquet: Gamifying food delivery
Menulog’s biggest party has kicked off, and we’re all invited! The online food delivery service has recently launched a new promotional campaign titled the ‘Baller...
Regala con Bing: Caridad a través de la fidelidad
Give with Bing is a new way to support the causes you care about from Microsoft. In early October of 2020, the tech giant announced a shift in product naming from...
The ‘Gift Growler’. Could this be the perfect little loyalty play?
Recently, I went to the inner west craft brewery, Wayward, and loved it. I saw something called a ‘Gift Growler’ on the menu so asked what it was. Firstly, a...
Foxtel First: an epic fail.
Foxtel First launched in October 2019. Given it’s been almost a year, I thought I’d take a closer look into what’s on offer. The program is positioned as: “A free...
Dymocks shows what to do (and not do) to boost loyalty program engagement
Covid-19 has revealed a very concerning blindspot for many companies; too many rely on unknown customers visiting their physical stores to transact, exposing them...
Can loyalty save the world? Origin Energy thinks so.
Origin Energy are a leading provider of energy to homes and businesses throughout Australia. Like most energy providers, Origin have a problem associated with...
TikTok es un programa de fidelización a punto de nacer. Que se lo pregunten a Walmart.
If you’ve not heard of Bella Poarch, you’re probably a Boomer. Bella is the latest TikTok megastar. Her quirky lip-synch short videos have earned her over 8m...
JB HI-FI: Building loyalty through value
Thousands of consumers have been spending more time working, learning and entertaining themselves from home, and increasing their online shopping behaviour in...
Hamish & Andy launch a Loyalty Card for lol’s. But it’s actually good.
The loyalty program that started for a laugh is actually no joke. Launching next week, and whether it was fully intentional or not, this program has some...
Aesop – A kindness is never wasted
At Loyalty & Reward Co, when we talk with clients about loyalty, we often discuss the importance of the ‘value exchange’. One example of a value exchange is...