Customer delight is a powerful strategy that brands can use either tactically or as an ongoing technique to drive deeper member engagement. The emotion of...
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Fidelización Web3: Una introducción
Loyalty & Reward Co first explored the use of blockchain in loyalty in 2017, which included a world-first research project at the University of NSW. Since...
A new breed of affiliate marketing platforms, loyalty and cashback rewards
Affiliate marketing refers to an advertising model where third parties (affiliates) promote or sell another company’s products. Here, advertisers reward affiliates...
Next Best Action Platforms to Build Customer Loyalty
The loyalty tech landscape is growing, with rapid development of technological and innovative solutions to suit any and every loyalty concept. One area that has...
Personalisation of SHEIN: A Case Study
Personalisation is the way the world is going. Since COVID-19, online shopping has become increasingly popular, where customers prefer to be a part of a...
Serie Psicología de la Lealtad: Condicionamiento Operante
La teoría del condicionamiento operante (19481) fue desarrollada por un tipo llamado B.F. Skinner. Skinner era un profesor de psicología de la Universidad de Harvard...
Serie Psicología de la Fidelización: Efecto Progreso Dotado
Many loyalty programs tap into the psychological phenomenon of the Endowed Progress Effect to motivate members to advance towards a goal. It refers to the idea...
The oversaturation of points programs: Are you too late to the points party?
The loyalty landscape across all industries has become oversaturated with meaningless points programs. This has largely manifested as a result of industry...
Beneficios para los miembros de Bayfield: La decepción local
Pequeñas empresas y enfoques locales del diseño de programas de fidelización A muchas empresas les gusta conceder títulos a sus clientes. Esto es aún más frecuente en las empresas...
Everyday Extra: El nuevo programa de suscripción de Woolworths
Woolworths continue to expand its Everyday Rewards program with the launch of a new subscription service, Everyday Extra. The launch of Everyday Extra from...
Facebook Marketplace urgently needs a loyalty program
An online marketplace is a form of e-commerce website created for third-party retailers and wholesalers to list, promote and sell their products. The marketplace...
Panorama de los programas de fidelización por suscripción de pago
Subscription programs (also known as paid-membership or premium loyalty programs) can be witnessed across a multitude of industries particularly travel and retail....