Loyalty programs, when designed and executed correctly, can work to generate increased visits, spend, brand affinity, advocacy, retention and market share. For...
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JB HI-FI: Building loyalty through value
Thousands of consumers have been spending more time working, learning and entertaining themselves from home, and increasing their online shopping behaviour in...
Hamish & Andy launch a Loyalty Card for lol’s. But it’s actually good.
The loyalty program that started for a laugh is actually no joke. Launching next week, and whether it was fully intentional or not, this program has some...
Tips on building an emotional connection with your customers.
Developing an emotional connection between a customer and a brand generates many positive outcomes; a willingness to pay more, stronger commitment, word of mouth...
Aesop – A kindness is never wasted
At Loyalty & Reward Co, when we talk with clients about loyalty, we often discuss the importance of the ‘value exchange’. One example of a value exchange is...
Goodbye Woolworths Rewards, Hello Everyday Rewards… again?
There is a new (but old) name, and new shiny orange card. Last week, Woolworths rebranded the Woolworths Reward loyalty program to the name Everyday Rewards. The...
UBER ME ODIA. Mi búsqueda de toda la vida para unirme a Uber Rewards.
Why does Uber hate me so? Let me count the ways. Actually, there’s only one way; Uber Rewards. At the end of 2018, Uber announced the launch of their points and...
Olvídese de la gamificación: la próxima megatendencia de fidelización son los juegos digitales
Games are defined as ‘an activity that one engages in for amusement or fun’, and ‘a complete episode or period of play, ending in a final result’.[1] Gamification...
The beauty behind Mecca Beauty Loop
As a loyalty consultant, I often get asked the question ‘what’s your favourite loyalty program?’ I’m always joining, engaging with and contributing to hundreds of...
Loyalty Program Fraud: The $1 Billion Issue
Loyalty programs offer a lot of benefits to members, whether in the form of points, discounts, or special benefits. While they have become a way for businesses to...
La gente se siente obligada a devolver; la Norma de Reciprocidad explica por qué.
What is the Norm of Reciprocity? The reciprocity norm refers to an expectation that people will help those who helped them (Gouldner, 1960)[1]. For example, one...
Woolworths Rewards App: Customer Experience Review
Lockdown has seriously impacted the way brands service their customers, requiring many to rapidly adapt the customer experience to meet new habits and needs. One...