Customer loyalty presents a fascinating paradox. 75% of consumers declare brand loyalty, yet only 25% show consistent loyal purchasing behavior. The gap between...
Todos los 'insights' de nuestro equipo de expertos
Why Every Smart Shopper Needs a Suki Card
“Suki” is a Tagalog word that means “loyal,” and in the Philippines, buyers are often called by this term. I remember when I was a teenager, I never paid much...
Burger King Serves Up Exclusive Daylight Savings & Pi Day Deals for Royal Perks Members
Burger King is rolling out exciting "daylight savings" and "Pi day deals" for its Royal Perks members. Starting March 9th, members can enjoy a full week of daily...
Más Allá de los Puntos, Monedero del Ahorro Programa de Lealtad de las Farmacias del Ahorro
Las empresas que entienden su mercado diseñan programas de lealtad basados en el comportamiento que quieren generar en sus clientes. No se lanzan a poner un...
Birthday rewards can make members feel special (or not so special!)
One of my favourite times to compare loyalty programs is when my birthday comes around. I love when I am recognised for being loyal or when a brand attempts to...
Actively Manage Loyalty Programs to Drive ROI
Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co Loyalty programs are a powerful tool for influencing...
Master Guide: Sephora Beauty Insider Explained
Just as savvy consumers save an average of $410 annually by switching auto insurance providers, smart shoppers can maximize their beauty spending through the...
Loyalty Program Positioning: A Practical Guide
A well-engineered loyalty program means nothing if customers do not understand how to derive value from it. Lately, we have been working with several clients to...
Key Strategies to Maximize Loyalty ROI: A Customer-First, Data-Driven Approach
Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co Loyalty programs are powerful mechanisms for...
FMCG Loyalty Strategies: Preparing for the Future
FMCG companies are reassessing their loyalty programme strategies, as traditional models struggle to enhance deeper customer engagement. To achieve meaningful...
Why Loyalty Programs Fail: Lessons from ASOS, Amex and Barclays
Loyalty programs have become a cornerstone of customer retention strategies across various industries. However, not all loyalty initiatives achieve the desired...
Common Struggles in Measuring Loyalty ROI: Overcoming Challenges to Unlock True Value
Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co Understanding and measuring the ROI of a loyalty...