by Georgette Mikhael | 30 May 2022 | Loyalty Program Reviews
Max Brenner was founded in 1996 in Israel by the original “bald man”, Oded Brenner, and past business colleague Max Fichtman. Brenner had planned to be a writer, and in a bid to finance his writing passion, he took up the art of pastry making. This eventually led to...
by Hunter Murray | 17 May 2022 | Loyalty Program Reviews
CBA has continued its rapid digital transformation to enhance the customer experience across the banking business. The launch of CommBank Yello was recently announced, a program that rewards customers with personalised benefits and offers. So what’s it all about? When...
by Amy Gavagnin | 3 May 2022 | Loyalty Program Reviews
Among all industries, fashion retail is recognised to be one of the more challenging sectors to cultivate member loyalty. This is due to several factors including: Market saturation and increasing competition e.g., ‘50% of US consumers have left a brand they were...
by Hunter Murray | 30 Mar 2022 | Loyalty Program Reviews
Levi’s is an American clothing brand that has been around since the 19th Century. The creator of blue jeans, Levi’s has become part of the vocabulary for the famous pants around the world. A truly global brand that operates in over 100 countries – you’d think they...
by Federico Couret | 28 Feb 2022 | Articles
When making decisions, individuals do not necessarily consider all available information or act rationally. Mental shortcuts, known as heuristics, and cognitive biases are always at play. Knowing these behavioural biases can help in the design of better referral...
